- Marketing Automation:
- Create, implement, and enhance automated marketing workflows using HubSpot to score, nurture leads, and engage with customers.
- Work closely with the marketing team to carry out email marketing campaigns.
- Leverage intent data for prioritization and conversions.
- CRM Management:
- Manage and optimize our HubSpot CRM to guarantee data accuracy, segment correctly, and streamline lead management processes.
- Ensure accurate tracking and attribution in Hubspot to support the Demand Gen team in generating reports that monitor the success of specific channels and programs.
- Establish integrations with Hubspot or other tools.
- Provide guidance and assistance to team members on best practices and usage of HubSpot.
- Collaboration and Communication:
- Collaborate with teams to document, assess, and enhance marketing processes and data management to boost efficiency and effectiveness of lead flow and conversion.
- Empower the marketing team with self-service reporting tools in Hubspot, GA4, and Tableau.
- Cultivate a collaborative atmosphere promoting idea sharing and feedback.
- Engage in effective communication with team members and stakeholders to ensure clarity and alignment on objectives.
- Act as the primary marketing contact to create and maintain shared asset repositories for marketing content, such as core presentations, brand materials, photography, and videos.
- Identify and disseminate best practices across content to enhance business efficiency.
- Customer-oriented, inquisitive, meticulous, and organized.
- Passionate about data, design, troubleshooting, and possess strong project management skills with a focus on follow-through.
- Excellent verbal and written communication abilities.
- Thrives in an agile and fast-paced setting.
- Familiarity with B2B SaaS marketing processes, sales funnels, and digital marketing strategies and tactics.
- 3-5 years of marketing operations background, particularly with Hubspot and Google Analytics.
- Bachelor's degree or equivalent practical experience.
- Experience with Tableau, Zapier, GTM, Chili Piper, intent data platforms, and other operational technologies is a bonus.
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Marketing Operations Manager - Orem, United States - Nectar
Description
Job Description
Salary:
Nectar is the top Employee Recognition and Rewards platform dedicated to creating exceptional company cultures globally. We are looking for our first Marketing Operations team member to establish efficient processes, manage cutting-edge technology, and boost lead conversion rates. Bring your 3-5 years of expertise to develop a top-notch operations program with Hubspot as the key platform.
Why should you consider this opportunity:
Essential Requirements:
