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Sr. Product Marketing Manager - Boston, United States - BeyondTrust
Description
BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.
Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success.
The Role
The Senior Product Marketing Manager will provide strategic leadership and own the go-to-market strategy for BeyondTrust's Endpoint Privilege Management product portfolio.
The Senior PMM performs a key role in working with cross-functional teams to independently drive the go-to-market strategy for EPM products to deliver positive results and growth for the business.
This includes bringing new products and product releases to market, crafting messaging and positioning, delivering content for campaigns and enablement, and monitoring and optimizing to drive success in terms of demand generation, conversion, revenue growth, and market leadership.
This role will adopt a leadership position within the Product Marketing+ team, helping to forge new processes and raise the level of performance across the team.
What You'll Do
Develop and independently drive the go-to-market strategy for BeyondTrust's Endpoint Privilege Management product portfolio and work with cross-functional stakeholders to drive execution across content, marketing campaign activities, demand generation, sales and partner enablement, and analyst relations.
Continuously monitor the impact of go-to-market strategies and optimize to drive continued success in terms of funnel and pipeline growth, conversion rates across the selling cycles, revenue growth, and market leadership.
Maintain a leadership position within the Product Marketing+ team, helping to pioneer new processes, content, and approaches for the team and working to align and elevate the level of performance across the team.
Embed closely with product management team to conduct customer research and analyze market and competitor trends and influence the roadmap and future vision of the product portfolio.
Create and evolve buyer personas that accurately capture the different potential buyers of EPM products, including their jobs to be done, problems, pain points, and desired outcomes.
Define, manage, and evolve differentiated competitive messaging and market positioning that speak to buyer personas utilizing customer, market, and competitive research.
Deliver and manage content to assist with the development and execution of marketing campaigns and demand generation programs.
Lead the go-to-market strategy for new launches, including for both entirely new products and new releases of existing products, driving messaging and positioning, content creation, demand generation, sales and partner enablement, and competitive differentiation alongside cross-functional teams and leadership stakeholders, including executive management, product management, UX, engineering, sales, operations, marketing, training, and support functions.
Evangelize BeyondTrust's EPM products and strategies to sales and partner teams, as well as analysts and customers through public speaking, written, and other communications.
5+ years in technology product marketing, product management, or Pre-Sales
BA/BS degree
Product Marketing certification (Pragmatic, Product Marketing Alliance, Sirius Decisions, etc.)
Direct experience marketing software-based IT security products (privileged access management, identity and access management, compliance or security technologies and markets) highly desired
Have a proven track record of successful results in terms of GTM activities, product launches, and revenue and business growth
Demonstrated ability to learn new and complex technologies so that concepts can be communicated at all levels of the organization
Experience working with customers to understand requirements, position solutions and develop differentiated offerings and GTM plans
Excellent track record of independent performance against goals
Outstanding oral and written communication skills, problem-solving, and analytical skills
Work product:
GTM plans, blogs, videos, whitepapers, datasheets, or other assets
Nice To Have
Direct experience marketing software-based IT security products (privileged access management, identity and access management, compliance or security technologies and markets) is highly desired
MBA preferred but not required.
What Distinguishes a Sr PMM from a PMM
The Senior PMM brings a
proven track record
of successful results in terms of GTM activities, product launches, and revenue and business growth.
The Senior PMM performs a key role in working with cross-functional teams to
independently
drive the go-to-market strategy for EPM products
to deliver positive results and growth for the business .
Maintain
a leadership position within the Product Marketing+ team , helping to pioneer new processes, content, and approaches for the team and working to align and elevate the level of performance across the team.
independently drive
the go-to-market strategy for BeyondTrust's Endpoint Privilege Management product portfolio and work with cross-functional stakeholders to drive execution across content, marketing campaign activities, demand generation, sales and partner enablement, and analyst relations.
Better Together
Diversity. Inclusion. They're more than just words for us.
They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.
We take care of our employees so they can take care of our customers. Customers whocome from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.About Us
BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access.
We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.
Learn more at .#LI-JB1
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