Digital Content Specialist - Irving, United States - Digitalassetmanagementnews

Digitalassetmanagementnews Irving, United States

2 weeks ago

Description

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses.

Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services.

Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Digital Content Specialist on the Franchise Development Marketing team, a typical day for you will include:

Perform marketing research to inform content creation and add credibility and trustworthiness to content
Determine formats with specific details for content development with the endgame in mind (SEO, Prospect Journey, Social results) as well as ideal cross-channel applications
Draft and execute social media content for LinkedIn channels and respond appropriately to comments and posts
Develop content tools (workbooks, guides, templates, timelines) to help a prospect move towards franchise ownership
Draft and execute compelling email marketing campaigns utilizing marketing automation tools to segment audiences for maximum impact
Oversee digital asset management software for Franchise Development including setup and ongoing librarian function
Bring your skills and be inspired to achieve success.

(Required qualifications)

Experience:
Minimum of 2 years of experience in paid media marketing, social media, website SEO content creation

Skills:
Strong understanding of search engine optimization (SEO) principles and best practices
Experience creating content through a customer experience (UX) lens
Excellent writing, proofreading and editing skills with the ability to create compelling and clear marketing content
High proficiency in digital marketing tools such as Google Ads, Google Analytics, SEO tools, social media platforms including LinkedIn and Meta, and emerging digital platforms
Familiarity with Generative AI preferred
Understanding of Google Analytics 4, UTM tracking links and reporting results

Education:
Bachelor's degree in Business, Marketing, Communications, Journalism or related field.

Schedule / in-office requirements: Remote

Visit Job Website

Employer:
Neighborly (@Neighborly )

Location:
Irving, TX, USA

Posted Date:

30/11/2023

Expiry Date:

30/03/2024

Type:
Full-Time

Categories:
DAM Manager / User, Digital Marketing / Marketing Technology, Creative / Content Operations / CMS

Ref:
DN-JB-1548

Added by:
DAM News Administrator

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