- Work with Leasing and Marketing team to develop and execute content strategy aligned with the
- Content calendar creation and selection of appropriate channels for distribution
- Produce high-quality engaging content across various formats including but not limited to articles, case
- Manage corporate social media profiles to increase brand awareness and engagement.
- Monitor property social media channels and website content alongside the Strategic Marketing Manager
- Plan and execute email marketing campaigns to nurture leads, promote property content, and engage
- Identify opportunities for content distribution and promotion through channels such as industry
- Ensure consistency in brand messaging, tone, and voice across all content channels. Uphold brand
- Work closely with different departments including operations, asset management, and business
- Complete special projects as assigned by the executive team
- Ensure compliance with all University Partners Policies and Procedures
- Bachelor's degree preferred
- 2+ years of experience in student housing or related real estate marketing fields
- Graphic design experience preferred
- Candidate needs to be coachable, enthusiastic, creative, flexible, display strong technical aptitude, detail
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Content Marketing Specialist - Dallas, United States - University Partners
Description
JOB PURPOSE:
The Content Marketing Specialist will assist the VP, Leasing and Marketing and Director of
Leasing with overall content creation and marketing strategy across the University Partners property portfolio and the Corporate brand.
RESPONSIBILITIES AND DUTIES:
QUALIFICATIONS:
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