- Own the strategy and performance of our paid search channel, including non-brand, brand, paid shopping ads (PLAs), PMax campaigns
- Collaborate with analytics to design incrementality tests to measure the impact of potential new partners/channels (such as YouTube, Discovery Ads, lead vendors, etc.)
- Forecast monthly, quarterly, and annual spend levels based on overall impressions share and estimated campaign efficiency
- Be the voice of channel performance: using competitive bids, industry trends, and campaign optimizations to explain YoY KPI fluctuations and pacing
- Manage and coach a direct report on day-to-day, hands on, campaign management and optimizations such as: bids, exclusions, keywords, copy, headlines, extensions, product feeds, and landing pages
- Provide market wide search demand and competitive trend insights to the broader marketing team to guide strategy, performance, and partner negotiations (i.e. affiliate)
- Foster strong relationships with new and existing vendors to understand industry trends, upcoming beta opportunities, platform best practices, and recommended optimizations
- Work closely with internal creative and eCommerce teams to regularly execute A/B testing and provide copy, keyword, and landing page related insights
- Bachelor's degree or higher; preferably in mathematics, economics or data analytics
- 4+ years of experience managing paid search and shopping ads (PLAs) within Google and Bing; additional Google experience such as managing PMax, Discovery, or YouTube campaigns is a plus
- Ability to measure performance via incrementality studies; Strong analytical and mathematical skills are required
- Experience designing, executing, and interpreting in-platform A/B tests
- Demonstrated experience coaching others; past management experience is a plus
- Strong communication and project organizational skills; ability to collaborate and lead projects that engage multiple departments
- Familiarity and past partnership with click-fraud vendors is a plus
- Experience setting programmatic strategy and optimizing campaigns is a plus; not required
- No ego, humble attitude, and endless curiosity
- Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
- Aim High - Always challenging ourselves and others to raise the bar.
- No Ego - Maintaining a "no job too small" attitude, and an open, inclusive and humble style.
- One Team - Taking a highly collaborative approach to achieving success.
- Lift As We Climb - Investing in developing others and helping others around us succeed.
- Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.
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Marketing Manager - Boston, United States - SimpliSafe Wireless Home Security
Description
About SimpliSafeWe're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don't just want you to work here. We want you to grow and thrive here.
We're embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, to work together in person, and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.
Why are we hiring?
Well, we're growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.
What You'll Do
In this role, you'll be the primary owner of SimpliSafe's paid search channel. You will be responsible for setting the strategy, driving optimizations, and reporting channel performance. Together, with a team of one direct report, you will manage all campaign executions in-house.
You will work cross-functionally to identify scalable opportunities and will rely on incrementality and A/B testing to incorporate testing wins into the ongoing campaigns. You will collaborate with vendors and internal stakeholders to forecast industry trends and competitive demand.
Primary responsibilities include:
