Jobs
>
New York City

    Partner Marketing Lead - New York City, New York, United States - Taskrabbit

    Taskrabbit
    Taskrabbit New York City, New York, United States

    3 weeks ago

    Default job background
    Description

    About the Job


    We are looking for a savvy, data-driven partnership marketer to help us continue to grow and scale our business. This candidate will build end-to-end Partner Marketing strategies to drive partner recruitment, onboarding, sell-through and retention. Our ideal candidate is passionate about Taskrabbit, home services, and the on-demand economy. This marketer would have practical experience developing and managing digital content and integrated channel strategies to drive category awareness and growth.

    This individual will build out Taskrabbit's partner marketing playbook and execute and measure campaigns and programs that accelerate partner engagement. The right person for this role will be a team player who is excited about helping to build and drive Taskrabbit's B2B growth story.

    As a core member of the Marketing team, the candidate will work with key stakeholders across creative, paid channels, and owned and earned channels, and partner closely with our Business Development team and business unit leaders. This role will report directly to the Director of Brand and Communications.

    Responsibilities

    • Develop and execute a comprehensive partner marketing strategy aligned with Taskrabbit's overall business objectives, including managing a budget and other allocated resources.
    • Work with cross-functional teams such as Partnerships, Ops, Product, and Finance to develop processes and infrastructure, including systems, analytics, and campaigns.
    • Develop approaches to drive B2B lead generation through compelling acquisition marketing content and programs.
    • Create engaging and effective sales collateral, including presentations, pitch decks and case studies to support the partnership sales team in B2B client acquisition and retention.
    • Recommend and implement a framework for delivering value to Taskrabbit partners through cross- or co-marketing.
    • Develop and execute a content marketing strategy to maximize the reach and impact of sales materials and thought leadership content, leveraging various channels and platforms, including website, social media, email, and industry publications.
    • Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners and leverage data insights to optimize strategies and maximize ROI.
    • Develop thought leadership content, including white papers, articles, blog posts, and industry reports, to position Taskrabbit as a trusted authority and innovator in the Home Services space.
    • Maintain in-depth knowledge of Taskrabbit business units, including goals, strategies and market insights, and couple with research on industry trends and emerging technologies to identify relevant topics for thought leadership content.
    • Plan and execute events, including webinars, conferences, and partner-specific gatherings, to drive engagement, foster collaboration, and promote the value proposition of Taskrabbit within the partner ecosystem.
    • Ensure consistency in messaging, branding, and value proposition across all sales and marketing materials, aligning them with company brand objectives and customer needs.

    Qualifications

    • Proven experience in managing channel partners, preferably in a technology or marketing-related field
    • Strong marketing skills with the ability to effectively communicate the value proposition to partners
    • Undergraduate degree required with outstanding academic and extracurricular achievement
    • Minimum 4-5 years marketing experience at an advertising agency or start-up company
    • Online and offline, paid and organic marketing channels experience required
    • Experience with web analytics tools like Google Analytics
    • Exquisite written and verbal communication skills
    • Skill and appetite to operate at high pace and quality in an entrepreneurial context
    • Excellent problem solving skills, with demonstrated ability to find creative solutions to ambiguous problems
    • Analytical mindset with strong data analysis background

    Desired Skills & Experience

    • Familiar with sharing economy landscape
    • Experience ideally in B2B2C, SaaS, or SMB-focused capacity
    • Excellent time-management skills and attention to detail
    • Adapts well to fast-paced working environment
    • Professional, positive, upbeat attitude

    Compensation & Benefits


    At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. Total compensation consists of base pay + bonus + benefits + perks.

    The base pay range for this position is $97,000 - $136,000. This range is representative of base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. Final offer amounts may vary from the amounts listed above, and will be determined by factors including, but not limited to, relevant experience, qualifications, geography, and level.

  • Chapter

    Marketing Lead

    3 weeks ago

    Chapter New York, United States

    Job Description · Job DescriptionWhy We ExistEvery morning, 11,000 Americans wake up and begin their first day of retirement. While retirement should be an exciting, empowering, and fulfilling part of one's life, the reality today is that retirement brings along with it a fundame ...

  • Viola

    Senior Lead, Marketing

    3 weeks ago

    Viola New York, United States Full time

    About Pagaya · Shape the Future of Finance · Pagaya is building a leading artificial intelligence network to help our partners grow their businesses and better serve their customers. · Pagaya is a global technology company making life-changing financial products and services ava ...

  • Pfizer

    CIBINQO Marketing Lead

    2 weeks ago

    Pfizer New York City, United States Paid Work

    ROLE SUMMARY · CIBINQO, one of Pfizer's 25 by 25 launches, is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). The CIBINQO marketing lead role is an exciting opportunity to join the Pfizer Dermatology franchise within the Inflammation and Immu ...

  • Canonical

    Partner Marketing Lead

    2 days ago

    Canonical New York, United States

    The role of a Partner Marketing Lead at Canonical · Canonical is looking for a partner marketing lead who will be responsible for developing our strategic relationships with a set of global partners. Canonical partners with the leading companies in technology across public cloud ...

  • LemFi

    Africa Marketing Lead

    2 days ago

    LemFi New York, United States

    LemFi (YC S21 ) is building the neo-bank for the African diaspora in North America & Europe & the UK. We provide our users with a multi-currency account that allows them to hold, send, and receive money from Africa in any currency for their business and personal banking needs. · ...

  • S&P Global

    Marketing Lead, Credit

    2 weeks ago

    S&P Global New York, NY, United States

    About the Role: · Grade Level (for internal use): · 13 About the Role: · The Team: · Join a dynamic team of global marketing professionals with deep domain expertise in ratings and credit risk. Collaborate seamlessly with our analytical, product, sales and commercial teams ...

  • Waking Up

    Lifecycle Marketing Lead

    3 days ago

    Waking Up New York, United States

    Waking Up is not just another meditation app. Founded by best-selling author, neuroscientist, and philosopher Sam Harris, we're a resource for people who want to live examined, fulfilling lives. Our members often tell us that Waking Up is the most life-changing tool they've ever ...

  • Mimica Automation

    Product Marketing Lead

    5 days ago

    Mimica Automation New York, United States

    What we are building · Mimica's mission is to accelerate the discovery and deployment of automation with AI. · Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates "blueprints" for automati ...

  • Updater

    B2B Marketing Lead

    2 weeks ago

    Updater New York, United States

    Job Description · Job DescriptionView All Jobs · Updater is the nation's #1 moving app. As part of our mission to become the go-to destination for all moving needs, we also sell B2B products to apartment communities. Those products help renters move in and out of communities seam ...

  • Pagaya

    Senior Lead, Marketing

    2 days ago

    Pagaya New York, United States

    About Pagaya · Shape the Future of Finance · Pagaya is building a leading artificial intelligence network to help our partners grow their businesses and better serve their customers. · Pagaya is a global technology company making life-changing financial products and services av ...

  • Nestle

    Lead Digital Marketing

    5 days ago

    Nestle New York, United States

    At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our ...

  • Nestle

    Lead Digital Marketing

    1 week ago

    Nestle New York, United States

    At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our ...

  • Mimica Automation

    Product Marketing Lead

    1 week ago

    Mimica Automation New York, United States

    Job Description · Job DescriptionWhat we are buildingMimica's mission is to accelerate the discovery and deployment of automation with AI. · Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and genera ...

  • Waking Up

    Lifecycle Marketing Lead

    4 days ago

    Waking Up New York, United States

    Job Description · Job DescriptionWaking Up is not just another meditation app. Founded by best-selling author, neuroscientist, and philosopher Sam Harris, we're a resource for people who want to live examined, fulfilling lives. Our members often tell us that Waking Up is the most ...

  • Fractal, Inc.

    Marketing Analytics Lead

    3 days ago

    Fractal, Inc. New York, United States

    It's fun to work in a company where people truly BELIEVE in what they are doing · We're committed to bringing passion and customer focus to the business. · Marketing Analytics Lead · Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human ...

  • CoPilot LLC

    Product Marketing Lead

    4 weeks ago

    CoPilot LLC New York, United States

    Learn about us and our openings here. · About the role · As our first Product Marketer, you will report to the CEO, oversee core product marketing initiatives, and help out in other areas adjacent to the role. We're looking for someone entrepreneurial who is comfortable trying ne ...

  • Leapsome

    Digital Marketing Lead

    2 weeks ago

    Leapsome New York, United States

    What is Leapsome? · Leapsome is the all-in-one platform for People Enablement. We combine tools for goals & OKR management, performance reviews and 360s, employee engagement surveys, continuous feedback, team and 1:1 meetings, and fair compensation and promotion management into ...

  • Howl

    Marketing Operations Lead

    2 weeks ago

    Howl New York, United States

    Job Description · Job DescriptionHowl is a new marketplace designed for creators and brands who crave transparent collaboration. · In the last 10 years, the $20bn influencer ecommerce market has become a critical part of the retail industry. It has evolved into social commerce, ...

  • PIMCO

    Content Lead GWM Marketing

    2 weeks ago

    PIMCO New York, United States Full time

    PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capita ...

  • Chapter

    Marketing Lead

    3 weeks ago

    Chapter New York, United States

    Why We Exist · Every morning, 11,000 Americans wake up and begin their first day of retirement. While retirement should be an exciting, empowering, and fulfilling part of one's life, the reality today is that retirement brings along with it a fundamentally new set of challenges ...