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Director of Digital Marketing, Paid Search - Austin, United States - Realtor Careers
Description
Job DescriptionJob Description
At
, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Join us
and
help change the world of real estate, one home at a time.
Are you a Paid Search expert? Are you looking to drive direct and meaningful impact to a major US brand? If you want to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you.
Join us as our newestDirector of Digital Marketing, Paid Search
and help change the world of real estate, one home at a time.
is looking for a Director of Digital Marketing (Paid Search) to lead an analytically-rooted team of Paid Search Analyst-Marketers, running all campaigns across our consumer buy, sell, and rent verticals.
We are looking for candidates with deep backgrounds in Search and a track record of leading high performing teams.The best candidates are strong collaborators, who know how to get things done through others, as well as through their direct reports.
What you'll do:
Define and lead RDC's Search Operations and Account Management practice–Own and maintain the Paid Search Roadmap
Develop a team of technical marketers, who can master Partner Ad Platforms (e.g. Google Ads / Microsoft Ads), as well as pull and manipulate data at scale.
Be hands-on when needed and lead execution by example, including:
In platform account/campaign configuration and setup
SQL coding for data
extraction/manipulation
Scripting to support requirements and code review for automated solutions
Develop consumer campaigns that align user queries and impressions to well crafted, brand-aligned ad copy/creative, and landing pages that help to solve key pain points.
develop acquisition paths that improve the experience for our customers.
innovate through machine learning and execute tests supported by statistically sound measurement methodologies.
implement proof of concept solutions with best practices, influencing design decisions where Ad Platform interactions and consumer/customer experience are concerned
Work in an agile way–moving fast with MVPs and continually improving the effectiveness of our campaigns.
Own and cultivate strong relationships with our Search Platform partners–staying on top of emerging products, features and industry trends.
What you'll bring:
9+ years experience in Search Engine Marketing
Data driven and analytical at your core.
Educational background in engineering, math, or economics preferred.
Proficient with SQL and at least one scripting language (e.g. Python) to solve problems and manipulate data at scale and leading team members who do the same.
7+ years experience managing and building high performing teams who work closely with engineers and data scientists.
Experience managing teams using agile or agile for business.
Organized and critical thinker that has an eye for scalable, efficient solutions.
Expert with Google Ads and related tools.
We balance accelerated creativity and innovation on a foundation of in-person collaboration and flexibility, from inside and outside of our office walls.
For most roles, our employees work three days of their choice in our Austin office and the remaining two days from home.
Do the best work of your life atHere, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home.
And you'll find your way home too. People are our foundation—the core that drives us passionately forward. At, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore,
is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
will provide reasonable accommodations for otherwise qualified disabled individuals.
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