- Develop and execute omni-channel distribution strategies inclusive of tactics such as: SEM, paid social, paid content syndication, CPM campaigns, with the emphasis in SEM.
- Contribute strategic insights into content planning and recognize opportunities for new content using analytics, search behaviors, intent and trends, social listening, competitive analytics, etc.
- Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs.
- Perform daily SEM/PPC related activities, including keyword analysis and management, bidding strategies, A/B testing, and KPI analysis.
- Draft marketing copy for text ads, landing pages and paid campaigns.
- Monitor Google algorithm updates and assess the potential or known impact on Manifest clients.
- Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights.
- Minimum
- Proficient in Google AdWords, Bing Ads, and CPC campaign strategy.
- Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.
- Detail-oriented with strong analytical skills and ability to maintain key department metrics.
- Strong communication and presentation skills.
- Highly organized and able to direct own activities and to promote cross-team collaboration.
- Bachelor's Degree or equivalent work experience required.
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Performance Marketing Manager - Washington, United States - Manifest
Description
At Manifest, we create rich content experiences that drive brand transformation. We are a proudly independent, full-service agency with a 40-year history of innovation in the content discipline.Our team has been honored numerous times as Content Agency of the year, we've won an Effie for Sustained Success and Digiday's Content Agency Partner of the Year to name just a few accolades.
We pride ourselves on collaboration without restraint and don't just hire people who fit, we hire disruptors who add to our culture.
We embrace different backgrounds and experiences, differing opinions, discussion, productive debate and earned trust.And our commitment to inclusion across race, gender, gender identity or expression, age, religion, identity, disability status, sexual orientation, national origin, and experience drives us forward.
Let's chat.We're hiring a Performance Marketing Manager to focus on paid media for one of our key accounts.
Our ideal candidate will have expertise in PPC/Paid Search, as well as experience in additional marketing channels, such as SEO and Programmatic.
This role is for you if you have 3-5 years of experience executing paid search campaigns, as well as experience collaborating with content teams.
This role can be based (hybrid) in any of our four metro areas: Chicago, D.C., NYC, or Phoenix.Responsibilities
Expert computer proficiency:
experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics/Console), and keyword research tools: Google Keyword Planner, Moz, etc.
