- Work cross-departmentally to develop and execute marketing campaigns for association activities and initiatives (promotional campaigns, email sends, print ads, social promotion, and paid advertising).
- Establish email marketing and social media strategies and workflows (segmentation, drip campaigns, retargeting, content development, paid and organic advertising, etc.) to increase event participation and improve digital engagement.
- Partner with the Membership team to develop and implement membership recruitment, onboarding, retention, and engagement strategies.
- In partnership with IT, develop internal standard operating procedures (SOPs) and oversee a consolidated email calendar to ensure high deliverability and engagement; monitor and maintain email health and similar marketing metrics in Hubspot, including identifying improvements and championing automation around workflows, segmentation, and lead scoring.
- Execute on association website strategy and updates; oversee the maintenance, content updates, and optimization of the company's WordPress website and event microsites to ensure a seamless user experience; implement search engine optimization (SEO) best practices to drive organic traffic and improve search engine rankings; utilize analytics tools to track website performance and identify areas for improvements.
- Develop and maintain marketing performance dashboards and reports to track key metrics and key performance indicators (KPIs); deliver regular reports and translate marketing data into insights for decision-makers.
- Work closely with the Digital Design & Brand team to develop print and digital assets that support broader marketing plans, ensuring pieces adhere to brand standards and are appealing to recipients.
- Fulfill other duties and responsibilities appropriate to the position and area.
- Bachelor's degree in Marketing, Communications or a related field or equivalent work experience.
- A minimum of three years' experience in a related marketing or communication position in a trade association or marketing/public relation agency.
- A successful track record in membership development and audience acquisition, marketing analytics to inform and improve campaign strategy, and growing membership/customer programs or membership/customer retention and renewal.
- Experience with Hubspot, Mailchimp, WordPress, and/or project management software is preferred.
- Experience using marketing analytics to inform and improve campaign strategy.
- Experience in growing membership programs and/or improving membership retention and renewal.
- Knowledge of digital marketing tactics including segmentation, drip campaigns, tracking and retargeting, paid and organic advertising, and SEO to market programs and services.
- Systems thinker and creative problem solver comfortable with integrations and analyzing data across the full stack to define metrics.
- Dedicated to operational excellence, change management, and building best-in-class frameworks.
- Written and verbal communication skills with diverse stakeholder audiences.
- Self-motivated with attention to detail, problem-solving, organizational, emotional intelligence, and interpersonal skills.
- Ability to prioritize and work on a variety of projects simultaneously, adjust to changing priorities, meet deadlines, and deliver results.
- Ability to work well autonomously and collectively to build consensus.
- Ability to provide customer service to internal and external stakeholders.
- An earnest work ethic and dedication to the collective success of the organization in service of our membership.
- A commitment to promoting and working in an inclusive and diverse environment with a variety of colleagues from multiple backgrounds.
- Demonstrate a commitment to embody and uphold PLASTICS' core values of ethics, unity, impact, optimism, and innovation in all interactions and responsibilities.
- Working knowledge of Microsoft Office, ESP, web, and project management applications.
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Senior Manager, Marketing Technology and Operations - Washington, United States - PLASTICS
Description
Responsibilities
:Education & Experience:
Knowledge, Skills, & Abilities :
Senior Manager, Marketing Technology and Operations professionals in Washington, D.C.
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