- Key Responsibilities:
- Develop and execute Digital Marketing Campaigns: Lead the creation and execution of thorough digital marketing campaigns targeting B2B clients in the technology industry. Utilize various online channels such as SEO, SEM, and social media platforms to effectively reach the target audience.
- Utilize Eloqua for Automation and Optimization: Harness Eloqua, our marketing automation platform, to streamline campaign processes, automate workflows, and optimize campaign performance across all channels. Utilize Eloqua features for email marketing, lead nurturing, segmentation, A/B testing, and reporting to enhance engagement and conversion.
- Collaborate Across Teams: Collaborate closely with various teams including product marketing, content, design, and sales to ensure alignment and execution of digital campaigns. Coordinate with stakeholders to gather insights, content assets, and feedback for campaign enhancement.
- Personalization and Targeting: Utilize Eloqua's capabilities for audience segmentation, personalization, and targeted messaging to deliver relevant content to different segments of the B2B technology audience. Implement dynamic content and tailored messaging strategies to boost campaign effectiveness.
- Campaign Management and Optimization: Manage the entire campaign lifecycle, from planning to monitoring and optimization across social media platforms and digital channels. Set objectives, define KPIs, establish timelines, and monitor performance metrics within Eloqua for continuous improvement.
- Account Based Marketing (ABM): Develop and execute ABM strategies to target high-value accounts and key decision-makers. Utilize data-driven insights to create personalized campaigns and messaging. Collaborate with sales teams to align marketing efforts with sales strategies and drive revenue growth.
- Data Analysis and Reporting: Analyze campaign performance metrics using digital analytics tools to measure success, identify trends, and make data-driven recommendations for future campaigns.
- Stay Current with Digital Marketing Trends: Stay updated on the latest trends in digital marketing and the B2B technology field. Seek opportunities to optimize campaigns and drive innovation across all digital and social media channels.
- Bachelor's degree in Marketing, Business, or related field.
- 7+ years of experience in B2B marketing or campaign management.
- Strong English communication skills.
- Demonstrated success in planning and executing digital campaigns.
- Proficiency in digital marketing analytics tools.
- Excellent project management skills.
- Deep understanding of digital marketing trends.
- Analytics
- Brand Management
- Brand Strategy
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Key Performance Indicators
- Market Research
- Marketing
- New Product Development
- Product Marketing
- Project Management
- Social Media
- Thought Leadership
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
- Impact & Scope: Impacts function, leads functional project teams, and contributes to cross-functional initiatives.
- Complexity: Works on complex problems requiring in-depth evaluation of multiple factors.
- This job description provides an overview of the responsibilities and requirements for this role. It may evolve, and additional functions may be assigned as needed by management.
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Industrial Print AMS Campaign Manager - Alpharetta, United States - HP Development Company, L.P.
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Description
Industrial Print AMS Campaign Manager
We are seeking a skilled Campaign Manager specializing in digital and online marketing strategies.
The ideal candidate will drive the development, implementation, and enhancement of inclusive marketing campaigns aimed at B2B clients in the Print sector.
This position demands a forward-thinking individual capable of maneuvering through the digital arena, leveraging cutting-edge tools and trends to orchestrate impactful campaigns.
Qualifications:
Knowledge & Skills:
Disclaimer:
Industrial Print AMS Campaign Manager