- Manages social media strategy, including content creation, engagement and audience acquisition.
- Partners with various departments to develop a social media engagement policy for managing concerns and complaints.
- Analyzes online reputation across multiple platforms and reports and improvement strategies.
- Oversees agency-managed paid media campaigns to ensure strategy alignment, cost-effectiveness, and adherence to the budget.
- Manages digital media channels and extracts insights to provide recommendations that drive performance improvements.
- Collaborates with agencies to execute the organization's brand and employee engagement strategies across various communication channels.
- Utilizes the collective expertise of diverse team members for content development.
- Bachelor's degree in marketing, advertising, public relations, journalism, or a related field.
- 5+ years of digital marketing or social media management experience.
- Prior Microsoft Dynamics and Click Dimensions experience.
- Google AdWords and Analytics certification.
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Senior Digital Marketing Specialist - Alpharetta, United States - Saia
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Description
Ready To Go Further?Saia is a different kind of logistics and transportation company. We do things the right way. You'll see it in our commitment to our people, customers, and community. You'll feel it in the support you get on day one - from leadership and from your team. A job with Saia is packed with opportunity - from learning new skills and advancing to competitive compensation and great benefits. It's all here and it's exactly what going further is all about.
Position Summary
Manages the organization's digital media presence to enhance the visibility of its brands and services. Creates and implements digital content to attract, engage, and retain visitors.
Major Tasks and Responsibilities
At Saia, your success is our success That's why we work hard to provide you with what you need to build an awesome career. We are committed to rewarding superior employee performance so that when you work hard, your achievements won't go unnoticed.
Make Your Move
At Saia, our people are the reason we've been successful for over a century in the industry. Together, we've created a positive culture that's driven by our core values - like dignity and respect, a customer-first approach, safety and more. With hundreds of terminals across the country and growing, we're always looking for more collaborative and motivated individuals to join our team. So, if you're ready to put your career on a solid path, let's go further.
Saia is an Equal Opportunity Employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.