- Assist in overall product-positioning, product-marketing strategy, value proposition creation and GTM strategy.
- New Product Introduction activities – development of launch assets, customer facing collateral, development of online product pages, development of launch campaigns, tracking of all marketing activities.
- Develop marketing collaterals, sales enablement tools and customer-facing presentations (sales pitch decks) for product launches and/or targeted vertical markets.
- Develop and distribute a monthly communication newsletter to Field Sales providing pertinent product information for all aforementioned components products.
- Collaborates with cross-functional teams – from creative, content and web and production to marketing and legal – driving and creating effective communications strategies.
- Product messaging and positioning; developing the key product strategies and campaigns, working closely with other members of the marketing organization.
- Trade show events management
- Bachelor's degree required, preferably a degree in marketing (or business);
- 5+ years of experience in product marketing related field, preferable with HVAC products
- Proactive, self-motivated individual with the ability to work independently and manage multiple priorities.
- Preferred understanding of the B2B sales and marketing strategies
- Must have strong communication, influencing and executional skills and desire to work in a complex and challenging fast- paced environment;
- Must be able to interact positively with internal stakeholders across functions and cultivate relationships within LGE US and with Headquarters teams
- Must have strong analytical skills with extreme proficiency in Excel & PowerPoint
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Product Marketing Specialist - Alpharetta, United States - LG
Description
Product Marketing Specialist LG's Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier, and happier through increased functionality and fun.Put simply, we offer the latest innovations to make "Life Good" As a global leader, we strive for greatness not only in the products we make but in our people.
That is why we are currently seeking the (adjective if desired). Job title located in our office or remote location.What we can offer:
A curated employee experience that allows for professional growth, a focus on health & well-being and an internal community that sets you up for success.
The Opportunity:
We are looking to hire a Senior NPI/Product Marketing Specialist on the Air Solutions Compressors and Motors team .The Marketing Specialist for LG's Components Division will be responsible for developing marketing assets and sales enablement tools T portfolio of products which consist of Air-conditioning compressors and motors.
Role & Responsibilities include:
Job Requirements:
If you're ready to drive our strategy to ADD a customized phrase and make a significant impact, we would love to hear from you.
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected.We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
Base Salary $74,000-95,000In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion.
Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs.
While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
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