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    Director, Programmatic Media - Chicago, United States - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Chicago, United States

    3 weeks ago

    Default job background
    Description
    With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do.

    Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

    With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

    Job Description
    The Director oversees the development and execution of programmatic campaigns across channels.

    As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing programmatic education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.


    Role Objectives:
    Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
    Lead the development of clear individual responsibilities/ structured training plans/ team competence/ KPI setting of your team
    Own programmatic strategy and campaign performance
    Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
    Solid knowledge of programmatic landscape – system setups on both DSP & DMP
    Solid programmatic marketplace thought leadership with ability to tie new offerings and innovations to brand/client business objectives while supporting centralized learning agendas
    Reviews MMM results, provide additional context to results relative to programmatic activity, application of learnings against future investments
    Evaluate and select strategic solutions on behalf of select clients
    Leads media negotiations with DSP & DMP partners; consulting with clients and internal stakeholders
    Qualifications
    Bachelor's degree or higher in marketing, advertising, business, marketing, or equivalent
    Experience working with a retail account with sales objectives, is preferred
    7-10+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
    5+ years of team management experience
    Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
    Excellent written and verbal communication skills (PPT, visual story telling necessary) allowing individual to explain how programmatic plans were developed, what they entail, and how they were executed
    Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively leverage those levers
    Programmatic buying and DSP experience; comfortable planning/buying on DSP, working with 1st and 3rd party data
    Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
    Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
    Strong client communication and effective presentation skills required
    Vast understanding of the programmatic landscape

    #J-18808-Ljbffr
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