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    Head of Programmatic Media Buys - Chicago, United States - Next Click Partners

    Next Click Partners
    Next Click Partners Chicago, United States

    2 weeks ago

    Default job background
    Arts / Entertainment / Publishing
    Description

    Company Description

    Next Click Partners is an advertising technology company based in Chicago with years of experience and expertise in customer acquisition in various verticals such as finance, housing, legal, insurance, education, and employment markets.

    Position Overview:

    We are looking for a skilled Programmatic Media Buyer with expertise in managing campaigns across platforms such as Google, Facebook, Instagram, and/or TikTok. The ideal candidate will have a proven track record of optimizing media spends, maximizing ROI, and delivering targeted advertising solutions to meet client objectives.

    Responsibilities:

    • Plan, execute, and optimize programmatic media campaigns across multiple platforms, including Google Ads, Facebook Ads Manager, Instagram Ads, and TikTok Ads.
    • Develop and implement strategic media buying strategies to achieve client goals and objectives, such as driving brand awareness, increasing website traffic, and generating leads or sales.
    • Conduct thorough audience research and analysis to identify target demographics, interests, and behaviors for each campaign.
    • Collaborate with creative teams to develop compelling ad creatives and messaging that resonate with target audiences.
    • Monitor campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition (CPA), and make data-driven optimizations to improve campaign performance and efficiency.
    • Stay informed about industry trends, platform updates, and new advertising technologies to continually enhance campaign strategies and tactics.
    • Provide regular reports and insights to clients on campaign performance, key metrics, and optimization recommendations.

    Qualifications:

    • Minimum 2 years of experience in programmatic media buying, with a focus on managing campaigns across Google Ads, Facebook Ads Manager, Instagram Ads, and/or TikTok Ads.
    • Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and TikTok Ads Manager.
    • Strong analytical skills and the ability to interpret campaign data to drive optimization strategies and decisions.
    • Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and communicate campaign insights to clients.
    • Detail-oriented, with a passion for staying organized and managing multiple projects simultaneously.
    • Proactive mindset with a willingness to learn and adapt to evolving industry trends and best practices.

    Benefits:

    • Competitive salary commensurate with experience.
    • Comprehensive health benefits package.
    • Flexible work schedule and remote work options.
    • Opportunities for professional development and career advancement.
    • Dynamic and collaborative work environment with a focus on innovation and creativity.
    • If you are a results-driven Programmatic Media Buyer with a passion for digital advertising and a proven track record of success, we want to hear from you
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