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    Inbound Marketing Specialist - New York, United States - Litify

    Litify
    Litify New York, United States

    4 weeks ago

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    Description
    Inbound Marketing Specialist Job Description
    Litify is looking for an

    Inbound Marketing Specialist

    (IMS) to join our Marketing team. As a Marketing IMS, you'll make a positive first impression and be a lead's first interaction with Litify. You'll be responsible for reaching out to leads and managing inbound requests with timely and personalized touches.

    You will work closely with Marketing to research new opportunities, craft the inbound experience, and qualify new leads to advance them through the sales cycle.

    No prior marketing or sales experience is required, but you must have a passion for creating an excellent customer experience and a desire to grow in the Customer Success field.

    Key Responsibilities
    Execute a combination of personalized and automated outreach sequences to qualify marketing leads.

    Book discovery meetings to learn about new leads, their needs, and their pain points, and gather insights into sales and marketing data points.

    Track and measure marketing and sales activities to report on performance in the Litify CRM system.
    Monitor Litify's Sales and Marketing channels — including Litify's chatbot — to meet all inbound requests quickly.
    Own one-to-one outreach and follow-ups with leads to guide qualified prospects to the next steps.

    Research and leverage industry insights and datasets to optimize lead communications with the most compelling messaging possible for unique audiences and buyer personas.

    Research potential leads, lists, and prospective channels to build Litify's top-of-funnel database.

    Ongoing training and learning from your peers and team leads on marketing strategies, revenue operations, sales tactics, and refined communication skills.

    Utilize Litify systems such as Salesforce and sales enablement tools according to Litify standards.
    Qualifications
    Bachelor's Degree (Communications, Marketing, or related field preferred).
    Excellent written & verbal communication skills.

    Empathetic, high energy, with a sense of urgency and ability to manage time and prioritize tasks in a fast-paced marketing organization.

    Passion for customer care and for offering a great user experience.
    Ability to engage, listen, and determine the quality and fit of a new lead.
    Collaborative and coachable mindset — you should be excited about continuously improving your skills and business impact.
    Experience in SaaS products or the legal industry is a plus.

    Disclosure:
    The estimated pay range for this role is $50,000. You may also be offered a bonus, equity grant, and benefits.

    Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

    Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.

    The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

    If that ends up being the case, the updated salary range will be communicated to you as a candidate.

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