- Own the global strategy to enable the sales team to pitch advertising on X against big moments (eg. sporting events, awards shows, gaming events etc).
- Coordinate efforts and provide guidance to marketers on the team to bring the strategy to life.
- Support the Global Content Partnership business, crafting GTM materials, internal communications, blog posts, etc. around new content and talent partnerships announcements.
- Partner with cross-functional drivers to identify targeted opportunities to increase revenue.
- Translate products and features into messaging and content that drives adoption.
- Manage and maintain internal sales enablement and communications platforms.
- Track, analyze and report out on key metrics to drive sales content utilization.
- Drive ad-hoc cross-functional marketing projects, as assigned.
- 7+ years of marketing experience at marketing partnerships, B2B brand, social platform.
- Strong understanding of the social media advertising ecosystem.
- Strong writing and communication skills, including examples of creating sales enablement or digital content (preferably both).
- Experience working with a B2B sales team, preferably in technology.
- Analytically-driven thinker with high attention to detail.
- Ability to prioritize timelines and resources.
- An interest in content partnerships
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Marketing Lead, Content Partnerships - New York, United States - x
Description
Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we're on a mission to become a trusted global digital public square, committed to minimal censorship within legal boundaries. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success
Job Title: Marketing Lead, Content Partnerships
Location: NYC/LA/SF
Base Salary Range NY/SF: $142,000-200,000
Base Salary Range LA: $135,000-189,000
Who We Are:
X is where the public gathers to live its life in real-time. Over half a billion people come to X every month to share what they care about. From sports to music, technology to business, these are the communities and conversations that drive the public discourse. We're on a mission to make X the world's most accurate information source and a global town square for communication.
X's business marketing team connects advertisers to our unique platform and audience through marketing strategies, content, and sales enablement that demonstrates the value of X Advertising to customers and prospects.
Who You Are:
We are looking for a Marketing Lead to join our team to support our Global Content Partnerships business and our event-based strategy. The ideal candidate should be comfortable working collaboratively with product, partnerships, sales, and research to coordinate efforts and craft sales pitch materials to drive advertising revenue from our premium content, talent partnerships and creator offerings.
What You'll Do