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    Field Marketing Manager - San Diego, United States - AVID

    AVID
    AVID San Diego, United States

    1 day ago

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    Description
    WHAT IS AVID?

    We're a nationally recognized nonprofit that partners with 8,000 schools across the country to shift to a more equitable, student-centered approach, closing the opportunity gap so thatALLstudents are prepared for college, career, and life. And the results? Well,they speak for themselves.

    AVID provides 2.5 million students annually with the tools they need to think critically, collaborate, and set high expectations to confidently conquer the challenges that await them. We accomplish this work by training over 85,000 educators every year through in-person and virtual professional learning opportunities.

    WHAT IS THE JOB?

    This Field Marketing Manager owns demand generation for the organization, working to build a more rapid growth pipeline. Working closely with field staff, the manager identifies, helps nurture, and converts leads to customers (partner districts). In alignment with the overall customer experience, this individual will also manage and deploy potent content to encourage movement along the adoption journey, ultimately resulting in serving more students. Serves as lead on messaging for this customer acquisition process. Acts as main lead for the CRM system as well as the marketing automation system.

    What we are looking for in a Field Marketing Manager:
    • Strong Account Based Marketing (ABM) experience, preferably in the Education or EdTech industries.
    • Experience with marketing automation tools such as HubSpot.
    • Ability to analyze and present a variety of data to provide guidance on optimal opportunities to grow AVID.
    • Ability and motivation for frequent travel (30%) and working remotely;
    • Excellent communicator, both verbally and in writing;
    • Experience with frequently using data to inform their work and comfort with pulling information from multiple state and national sources;
    • Excellent organization, time-management, and problem-solving skills;
    • Comfortable working remotely and able to prioritize responsibilities to fit the needs of both internal and external partnerships;
    Experience and Education*:
    Required:
    • Demonstrated success developing and supporting a product or service to external audiences with clear, consistent, and quality messaging that assists in building a brand.
    • Demonstrated success developing, maintaining, and growing relationships with schools and school districts is desired.
    • Flexibility, adaptability and creative problem solving when faced with complex, intra- and inter- departmental communications as well as external partner initiatives.
    • Ability to communicate and speak effectively when interacting with others or presenting information.
    • Strong written communication skills with the ability to compose correspondence and reports.
    • Self-motivated with proven success working in a collaborative environment.
    WHY WORK WITH US?
    • Competitive salary: we've done our research and pay generously to bring the best of the best to join our team. That's why we offer all employees the midpoint right from the start. No negotiations, no hassle, and you can be confident that you are being valued and offered an equitable salary. See below for our offer rates based on your geography.
    • Taking Care of You Allowance: All AVID employees (that's right,ALLemployees) receive an extra$10,000annually to provide support to employees in the most meaningful ways: housing costs, transportation, family expenses - whatever your needs are.
    • Retirement planning: AVID Center provides a 10% salary contribution to a 403(b) retirement plan, starting after 90 days of full-time employment.
    • Flexibility in work location: This position may work 100% remote (with travel 30%)in any of the four times zones in the continental U.S., with an option for hybrid work at our San Diego campus.
    • Generous Paid Time Off (PTO): This position is eligible for 22 days of PTO per year, with 12 paid holidays plus a winter break in between Christmas Day and New Year's Day.
    • Continued education opportunities: All full-time employees with at least 1 year of continuous AVID Center service are eligible for $5,250 per calendar year in tuition reimbursement for qualifying coursework or certification.
    • Company-provided equipment and home office set-up, including a laptop and extra monitor.
    • Health and Welfare Plans to support every aspect of your well-being: Through our provider, Cigna, AVID offers several benefits plans, of which AVID Center greatly subsidizes the cost.
    • Yearly All-Staff Meeting to connect in person with the entire AVID team.
    Pay rates for this position

    We bring in all employees at the midpoint of the salary range for your role. Knowing that not all cities share the same cost of labor, we make offers using a tiered approach based on your geographical location. While the majority reside in Zone 1 or Zone 2 areas, we acknowledge variations, even within counties, ensuring fair compensation for all based on their specific location's cost of labor.

    For the Field Marketing Manager position, here is what we will offer:

    Zone 1 (e.g. Charleston, WV, Cleveland, OH, Yuma, AZ, Omaha, NE, etc.): $103,659 annually

    Zone 2 (e.g. Syracuse, NY, Ann Arbor, MI, Denver, CO, San Diego, CA, etc.): $111,434 annually

    Zone 3 (e.g. Washington, D.C., Trenton, NJ, Los Angeles, CA, Seattle, WA, etc.): $119,208 annually

    Zone 4 (e.g. Bridgeport, CT, New York City, NY, San Francisco, CA, San Jose, CA, etc.): $132,166 annually

    *Allowable Substitutions: Any combination of experience, training or credential certification endorsement that provides the incumbent/applicant with the knowledge, skills, and ability required to perform the work, as determined by the AVID Center. Qualifying work experience, as identified by the Senior Director, Human Resources may substitute for the education requirement.

    AVID Center is committed to complying with federal, state, and local laws on employee vaccinations and candidates and employees should be aware the full vaccination against COVID-19 may be required in the future. Due to some district requirements, AVID Center may not assign employees to an in-person event in schools or districts unless they are fully up-to-date with all recommended COVID-19 vaccinations. AVID Center is an equal opportunity employer and will provide reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federals, state, and local law.

    AVID Center prides itself on the diversity of our workplace and is continuously seeking to recruit individuals who will enhance this diversity and, ultimately, the effectiveness of our organization. To demonstrate this commitment, we encourage all who are truly excited about this role to apply, even if you don't meet every requirement. We believe that people who are passionate about what they do can succeed in this role or in other roles within our organization.
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