- Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
- Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
- Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.
- 5+ years of work experience; recent and proven experience in paid social execution/planning and activation required.
- Actively optimize and manage client social strategy ensuring micro and macro goals are hit; this includes owner/partnership of social media vetting and selection
- Accountable to daily social team operations and campaign excellence
- Effectively manage and lead all social team members
- Identify and test new social channels and products, highlighting client value in results and sharing across client team and organization
- Identify training and development needs of client team and broader functional team
- Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
- In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy
- Demonstrate strategic insight to develop long term execution plans from client's stated business objectives, implement those plans, and achieve key metrics (KPI's) as defined by the client
- Analytical ability to extract insight/actions from data and relate the "story" back to client's business goals
- Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
- Effectively presenting strategic and tactical plans to clients, staff, and internal teams
- Provide regular insight and training to challenge and develop junior team members
- Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
- Understanding of business concepts and client objectives to identify campaign expansion opportunities
- Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others
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Associate Director, Paid Social - San Francisco, United States - OMD USA
Description
We are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
What You Can Expect:
Our success is underwritten by our core principles:
All of which is underpinned by a commitment to total transparency.
Qualifications
Responsibilities
The Associate Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful AD will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients.
Compensation Range: $70,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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