- United States/Canada Product Commercialization Launch Planning and Execution:
- Strategic leader sitting at the intersection of multiple functional groups (Product, Category, Brand, Shopper, and Insights), breaking down barriers to ensure flawless commercial planning and launch execution on all Consumer NA products
- Partner with the insights team to identify customer needs, market trends, growth opportunities, and understand the competitive landscape as it pertains to launches
- Develop a centralized claims management framework to fuel more robust claims development in the future
- Go-To-Market:
- Ensure robust, 360 degree go-to-market and commercial planning support for all new product launches and key initiatives
- Align marketing and communication strategies to drive end-user/shopper awareness and demand
- Partner cross-functionally to drive process and performance improvements, ensuring efficient and scalable business functions
- Ensure consistency of brand identity, best practices, and optimizations
- Drive continuous optimization on launch media investment approaches
- Marketing Resource and Program Management:
- Evaluate technology landscape to identify and deploy tech-base solutions (Product Information Management [PIM]/Content Management System (CMS)/Workflow) to drive automation, process consistency, and improved governance
- Lead and develop a best-in-class team leveraging Goodyear culture, leadership competencies, and core values as a guide
- Innovation:
- Develop next generation ways of working to implement integrated marketing management practices necessary for a multi-brand portfolio environment
- Maintain a deep understanding of the always-evolving competitive landscape - Monitor competitive launches, track product trends, and keep a constant eye on the next big thing
- Bachelors degree
- 8 or more years of experience in Consumer Marketing with demonstrated success in supporting new product development and integrated creative productions
- Experience in a corporate/multi-brand marketing environment
- Experience managing profit and loss (P&L) or department budget
- Experience successfully implementing change and managing complex technical projects
- Master's degree
- Innovative and strategic thinker that is comfortable with analytics
- Strategic business leadership - Influencing across a matrixed organization
- Ability to lead/build new/innovative capabilities and scalable resource models
- Ability to manage vendor and agency relationships
- Ability to present, persuade, and defend in executive settings
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Senior Marketing Manager - Akron, United States - The Goodyear Tire & Rubber Company
Description
Requisition ID: 121085Sponsorship Available:
No
Relocation Assistance Available:
No
Goodyear. More Driven.
The Senior Marketing Manager - Product Commercialization role will lead a multi-faceted team to help the Consumer North America (NA) team capture share with industry leading product launches that will help increase portfolio mix to unlock a higher-priced, higher-margin products that enable the sales team for success.
This critical role will have three direct reports.This individual must be creative and analytical, supporting the overall Consumer NA Marketing team with strategic leadership while driving successful evolution with financial and quantitative discipline.
The Senior Marketing Manager will launch marketing strategies, playing an integral role in bringing new products to market in Goodyear Consumer NA to drive portfolio brands consumer demand.
This position must understand the brand's current/future product portfolio and targets in order to create innovative go-to-market strategies that bring the brand to life and enable effective consumer communication that captures share.
Primary Responsibilities \#LI-JK1
Required Education and Experience
Desired Skills and Abilities
Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
For more information about Goodyear and its products, go to .Goodyear is an Equal Employment Opportunity and Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line atClick for more information about Equal Employment Opportunity laws, and for additional supplementary information.
