Jobs
>
Akron

    Digital Marketing Manager - Akron, United States - Mobility Works

    Mobility Works
    Mobility Works Akron, United States

    2 weeks ago

    Default job background
    Description

    Job Description

    Job Description

    Position Summary:

    Driverge Vehicle Innovations is seeking a skilled and experienced Digital Marketing Manager to join our dynamic marketing team. The Digital Marketing Manager will be responsible for developing, implementing, and managing our websites and digital marketing campaigns across various channels to drive brand awareness, engagement, and ultimately, conversions. The ideal candidate is creative, data-driven, and adept at leveraging digital platforms to achieve marketing objectives.

    We aspire to be a more data-driven team and company, and this role demands someone who can holistically own the measurement and optimization of our top-of-funnel metrics and attribution processes.

    _________________________________________________________________________________________

    Website-related Responsibilities:

    1. Oversee the development, maintenance, and optimization of the company website to ensure a seamless user experience and alignment with brand objectives.
    2. Manage website content, including copywriting, editing, and updating pages to reflect the latest products, promotions, and company news.
    3. Conduct regular website audits to identify opportunities for improvement, such as site speed optimization, mobile responsiveness, and SEO enhancements.
    4. Collaborate with web developers, designers, and IT professionals to implement website changes and updates in a timely manner.
    5. Monitor website analytics and performance metrics, such as traffic, bounce rate, and conversion rate, to assess effectiveness and identify areas for enhancement.

    Digital Marketing-related Responsibilities:

    1. Develop and execute comprehensive digital marketing strategies to drive online traffic, enhance brand presence, and generate leads.
    2. Manage all digital marketing channels, including but not limited to social media, email, display advertising, and SEO/SEM.
    3. Oversee the creation and optimization of digital content, including blog posts, social media posts, and email campaigns, to engage and convert target audiences.
    4. Analyze campaign performance data and metrics to measure ROI, identify trends, and make data-driven recommendations for optimization.
    5. Monitor industry trends, competitive landscape, and customer behavior to inform marketing strategies and stay ahead of the curve.
    6. Collaborate cross-functionally with internal teams (e.g., sales, product development) to align digital marketing efforts with overall business goals.
    7. Stay abreast of emerging digital marketing technologies and trends, and continuously seek opportunities for innovation and improvement.
    8. Manage digital marketing budgets effectively, allocating resources efficiently to maximize ROI.

    ________________________________________________________________________________________

    Position Qualifications and Entrance Requirements:

    • Bachelor's or Associates Degree in Business, Marketing, Communication, or related degrees
    • 8+ years of relevant experience working in a corporate or agency environment
    • Well-versed in website management: technical knowledge, user experience and search optimization
    • Fluent in digital marketing, e.g., email marketing, social media, content/inbound, SEO, pay-per-click, retargeting, digital display, etc.
    • Project management experience leading in-house digital and/or outsourced agency teams
    • A solid and proven understanding of Salesforce/Pardot or other CRM/AM platforms
    • Commercial/vocational products marketing experience
    • Experience supporting a multi-channel factory sales force
    • Strong written and verbal communication skills with the ability to concisely explain relatively complex information to laypeople
    • Strong Microsoft Office skills
    • Maintain a valid driver's license
    • Candidates must successfully complete criminal and motor vehicle background check and pre-employment drug screening

    Nice-to-haves:

    • Experience working with different types of B2B sales forces with both long- and short- sales cycles, e.g., manufacturing sales force and commercial retail sales force
    • Automotive and/or vehicle conversion/upfitting experience
    • Hands-on CMS skills, WordPress

    Physical Demands/Work Environment:

    • Ability to travel up to 15% of the time as business demands.
    • Able to function capably in an office environment using standard equipment (telephones, fax machines, computers, copiers, etc.)
    • Must be able to lift to 50 pounds.
    • Must be able to complete office-related physical activities (walking, standing, talking, hearing, pushing, reaching, seeing, stooping/crouching, smelling, depth perception, identifying colors) as needed.
    • Participate in required company safety programs, training, and PPE guidelines.
  • Smithers

    Marketing Manager

    1 week ago

    Smithers Akron, United States

    The role · In the role of Manager of Marketing Events, some of your duties will include: Responsible for NA Events Marketing strategy and implementation · Management of Marketing Specialist(s) and allocation of workload · Responsible for running of simultaneous event marketing ...

  • Smithers

    Marketing Manager

    1 hour ago

    Smithers Akron, United States

    The role · In the role of Manager of Marketing Events, some of your duties will include: · Responsible for NA Events Marketing strategy and implementation · Management of Marketing Specialist(s) and allocation of workload · Responsible for running of simultaneous event marketin ...

  • Rmsadvance

    Marketing Manager

    1 week ago

    Rmsadvance Akron, United States

    This successful 11 store take out Pizza franchisee is seeking a Marketing Manager in the Akron, OH area. They offer real growth opportunity and open 1-2 locations annually. Bonus plan, benefits, and 401k+ company match included. · Make your own schedule and work from home 90% of ...

  • Restaurant Management Search

    Marketing Manager

    2 weeks ago

    Restaurant Management Search Akron, United States

    This successful 11 store take out Pizza franchisee is seeking a Marketing Manager in the · Akron, OH area. They offer real growth opportunity and open 1-2 locations annually. Bonus plan, benefits, and 401k+ company match included. · Make your own schedule and work from home 90% ...

  • Stellar Enterprises

    Marketing Manager

    2 weeks ago

    Stellar Enterprises Fairview Park, United States

    About KRONOSPAN GmbH Lampertswalde: · We are a globally leading manufacturer of high-quality wood-based products. Since our business started with a single sawmill, Kronospan has developed a unique supply chain with over 35 production sites and 21 distribution centers in 28 countr ...

  • Smithers

    Manager of Marketing Events

    2 weeks ago

    Smithers Akron, United States

    The role · In the role of Manager of Marketing Events, some of your duties will include: Responsible for NA Events Marketing strategy and implementation · Management of Marketing Specialist(s) and allocation of workload · Responsible for running of simultaneous event marketing ...

  • Full Spectrum Marketing

    Marketing Account Manager

    2 days ago

    Full Spectrum Marketing Akron, United States

    FSM Job Description - Account ManagerPosition Summary An FSM Account Manager is the liaison and advocate for a portfolio of client partners, leveraging the high-quality services provided by FSM's delivery teams to achieve client goals. Additionally, the position is responsible fo ...

  • Dealer Specialties

    Territory Market Manager

    2 weeks ago

    Dealer Specialties Akron, United States

    Job Description · Job Description · Dealer Specialties, a division of Dominion Dealer Solutions, is currently seeking a successful · Territory · Market Manager · for our · Cleveland/Akron · territory. The purpose of this job is to assign and direct all work performed in th ...

  • Goodyear

    Senior Marketing Manager

    1 hour ago

    Goodyear Akron, United States

    Requisition ID: 121085 · Sponsorship Available: No · Relocation Assistance Available: No · Goodyear. More Driven. · The Senior Marketing Manager - Product Commercialization role will lead a multi-faceted team to help the Consumer North America (NA) team capture share with indus ...

  • Sequoia Financial Group

    Marketing Content Manager

    2 weeks ago

    Sequoia Financial Group Akron, United States

    At Sequoia Financial Group, we're dedicated to helping people live their life, their way. With teams who deliver more with each year that passes, our clients never have to worry about outgrowing us. Instead, our forward-thinking approach means we're positioned to meet their needs ...

  • Goodyear Dunlop Tires Germany GmbH

    Senior Marketing Manager

    1 day ago

    Goodyear Dunlop Tires Germany GmbH Akron, United States

    Press Tab to Move to Skip to Content Link · Select how often (in days) to receive an alert: · Select how often (in days) to receive an alert: · Requisition ID: 121085 · Sponsorship Available:No · Relocation Assistance Available:No · Goodyear. More Driven. · The Senior Marketing M ...

  • The Goodyear Tire & Rubber Company

    Senior Marketing Manager

    3 weeks ago

    The Goodyear Tire & Rubber Company Akron, United States

    Requisition ID: 121085 · Sponsorship Available: No · Relocation Assistance Available: No · **Goodyear. More Driven.** · The Senior Marketing Manager - Product Commercialization role will lead a multi-faceted team to help the Consumer North America (NA) team capture share with ind ...

  • Driverge Vehicle Innovations

    Digital Marketing Manager

    2 weeks ago

    Driverge Vehicle Innovations Akron, United States

    Position Summary: Driverge Vehicle Innovations is seeking a skilled and experienced Digital Marketing Manager to join our dynamic marketing team. The Digital Marketing Manager will be responsible for developing, implementing, and managing our websites and digital marketing campai ...

  • The Goodyear Tire & Rubber Company

    Senior Marketing Manager

    1 day ago

    The Goodyear Tire & Rubber Company Akron, United States

    The Goodyear Tire & Rubber Company · Senior Marketing Manager · Akron , · Ohio · Apply Now · The Senior Marketing Manager - Product Commercialization role will lead a multi-faceted team to help the Consumer North America (NA) team capture share with industry leading product ...

  • Goodyear

    Senior Marketing Manager

    5 days ago

    Goodyear Akron, United States

    Requisition ID: · Sponsorship Available: No · Relocation Assistance Available: No · Goodyear. More Driven. · The Senior Marketing Manager - Product Commercialization role will lead a multi-faceted team to help the Consumer North America (NA) team capture share with industry l ...

  • Full Spectrum Marketing

    Marketing Account Manager

    18 hours ago

    Full Spectrum Marketing Akron, United States

    FSM Job Description - Account Manager · Position Summary · An FSM Account Manager is the liaison and advocate for a portfolio of client partners, leveraging the high-quality services provided by FSM's delivery teams to achieve client goals. Additionally, the position is respons ...

  • ThinkTank

    Direct Market Manager

    6 days ago

    ThinkTank Akron, United States

    ThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Ohio - Akron. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP service ...

  • OuterBox

    Marketing Account Manager

    1 week ago

    OuterBox Akron, United States

    Job Description · Job Description Salary: $52,000-78,000 · Marketing Account Manager · OuterBox is seeking a talented Account Manager to serve as an advocate and primary pont of contact for our clients, while also ensuring the success of their initiatives. The Account Manager wi ...

  • Restaurant Management Search

    Marketing Manager

    2 weeks ago

    Restaurant Management Search Cuyahoga Falls, United States

    This successful 11 store take out Pizza franchisee is seeking a Marketing Manager in the Akron, OH area. They offer real growth opportunity and open 1-2 locations annually. Bonus plan, benefits, and 401k+ company match included. Make your own schedule and work from home 90% of yo ...

  • Phoenix Innovations

    Market Manager Assistant

    2 weeks ago

    Phoenix Innovations Beachwood, United States

    Location: 30559 Hannover | Contract type: Full-time, permanent | Job ID: 818935 · What you'll be doing with us: · As a leader, you want to take on responsibility and contribute to a culture of respectful leadership? Then support the market management at our REWE Andreas Friesen o ...