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Media Buyer - Durham, United States - Esquire Advertising
Description
**Media Buyer**
**Media Buyer**
Posting: Effective Immediately
**118 W Parish St Suite 300 Durham, NC 27701**
**Job Overview**
**Esquire Media** is a full-service marketing agency with an emphasis on technology development. By joining our team, you will have the opportunity to work with some of the most talented minds in the industry to support the vast range of marketing needs for our clients. We are a company dedicated to providing creative marketing technology and analytic solutions to our clients businesses. It is the combination of these elements that allows us to build and sustain an engaged and happy workforce. We are proud of our outstanding retention record; our talented employees enjoy the work-life balance and close relationships with their colleagues and clients as primary reasons for joining our organization and growing their careers with us.
We are seeking a Media Buyer who loves the fast-paced, exciting world of advertising and enjoys being surrounded by smart, driven team members. They will be responsible for the implementation of advertising campaigns across various media, television, radio, OOH and print outlets for multiple local, regional and national accounts.
Key Functional Areas of Responsibility:
Purchasing traditional media in various markets including planning, negotiation, placement, and reconciliation while adhering to established budgets and timelines
Effectively and judiciously develop and maintain an optimal media mix for our valued clients
Cultivate strong working relationships with media representatives and negotiate best rates
Secure added value, when appropriate, and ensure that schedules air/post accordingly
Clearly communicate media rationale/math directly to clients based on KPIs
Analyze internal and external performance reporting and adjust based on findings
Develop pre/post buy analysis reporting
Troubleshoot data discrepancies, tracking issues, etc.
Monthly media billing and creative traffic reconciliation
Assist in the research and implementation of new media strategies and platforms
Identify and keep up with industry trends with respect to both advertising trends as well as client industry trends
Manage internal media forms, including advertising calendars
General assistance in building media plans and client facing presentations on occasion
Working collaboratively with all internal teams to successfully deliver traditional media campaigns teams include research, digital, social, and SEM/SEO teams
Training and supporting assistant media buyers
**Professional Skills & Qualifications**
At Least 5 years of media buying experience
Extensive experience with Strata media buying software
Experience with WideOrbit, TapScan, Scarborough, Nielsen, ComScore, MediaMonitors, Kantar, as well as attribution models (TVSquared, Cuebiq, Samba, Alphonso, etc.) preferred
Demonstrable knowledge of the digital media landscape a plus
Excellent knowledge of MS Office, with high proficiency in Excel
Exceptional attention to detail with the ability to meet frequent deadlines
Good communication (both written and verbal) and people skills
Working knowledge of direct marketing concepts, terminology, processes and metrics a plus
**Compensation & Benefits**
Competitive salary
Participation in company health (medical, dental, vision) insurance plans
401K with company match
Paid vacation, holiday and sick leave
Opportunity to advance your career
