- Executes day-to-day Sitecore activities such as page creation and maintenance, on-page SEO, and content updates.
- Supports the needs of the Digital organization as they pertain to , prioritizing and executing activities for multiple projects and campaigns.
- Assists in email delivery, automation, and list management in current ESP.
- Audits marketing landing pages according to best practices in SEO and mobile.
- Updates and uses the digital marketing content calendar to assist in content creation and reporting.
- Uses reporting tools to evaluate campaign performance and offer insights.
- Maintains a dashboard of digital KPIs for the team.
- Regularly provides recommendations on website improvements and self-service enhancements.
- Works with the content optimization team and digital specialist on projects as needed.
- Works with creative team on content creation
- Assists in gathering empathy for projects as needed.
- Acts as an antenna for the organization on new technology in digital marketing, online customer behavior, and changes in the competitive landscape.
- Understands the concepts of digital marketing, content creation, brand, customer targeting, and customer experience
- Highly organized and detail-oriented
- Adaptive to working in a fast-paced, dynamic environment
- Has a desire to understand the customer journey and digital touchpoints
- Wants to get better and grow in their digital marketing acumen
- Has a general understanding of website analytics and data analysis
- Bachelor's degreein Marketing, Communications, Journalism or Technology
- 1-3 years in a Marketing, technology, or related field or academic equivalent
- Experience in B2B marketing
- Hands-on experience with key digital media disciplines/tools, such as: brand website development, email marketing, automation, SEO, analytics, and customer journey
- Experience with basic HTML, SAP, Sitecore, Google Analytics, Pardot, and/or Salesforce
- Understands the importance of measuring performance and customer satisfaction
- Is curious and willing to take new approaches
- Time and project management skills with the ability set and shift priorities
- Excellent communication and presentation skills
- While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for using a keyboard
- General office environment
- Long-distance or air travel as needed - not to exceed5% travel
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Marketing Coordinator - Eden Prairie, United States - Legrand AV, Inc.
Description
Thank you for your interest in becoming part of the team at Legrand
GENERAL PURPOSE
Legrand AVhas an exciting opportunity for aMarketing Coordinator - Digital,to join theLegrand AV CX Team. The successful candidate supports the Digital Marketing efforts on by executing a variety of tasks in our website CMS, regularly updating online marketing assets. This person audits marketing content according to the best practices in SEO, tracks campaign success, updates a content calendar, assists in email delivery & automation, updates analytics reports and handles general digital marketing activities. This individual reports to the Marketing Technology Manager and works on a distributed team. This position reports into Eden Prairie, MN location.
DUTIES AND ACCOUNTABILITIES-
JOB REQUIREMENTS
Essential Knowledge, Skills and Abilities Required:
Minimum Education and Experience Required:
Preferred Qualifications:
WORKING CONDITIONS/PHYSICAL DEMANDS
If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply
Legrand is an equal employment opportunity employer.
For California residents, please see the link for the . California law requires that we provide you this notice about the collection and use of your personal Information.