- Assist in the creation and implementation of marketing campaigns, including digital marketing, social media, advertising, and content marketing.
- Coordinate and organize the production of marketing materials, such as brochures, presentations, and promotional items.
- Support the planning and coordination of nationwide events, trade shows, and conferences for corporate and division business units.
- Conduct research and analysis to identify trends, competitive landscape, and target audience insights.
- Collaborate with internal teams to gather information and create compelling content for marketing initiatives.
- Maintain and coordinate updates for the company's website and social media profiles.
- Assist in social media content creation, organization, calendars, and daily response engagement.
- Learn internal and external communications technology and channels to assist with content creation, promotion, and organization.
- Write clearly and effectively for a variety of purposes, audiences, and channels. This can include proofreading or editing content as needed.
- Assist in the maintenance of marketing databases and contribute to establishing, implementing, and maintaining standards, processes, and policies.
- Provide administrative support to the marketing team as needed.
- Build relationships with internal teams, service departments, and business unit leaders.
- Degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-4 years of related experience.
- Excellent writing and verbal communication skills.
- Collaborative attitude and a propensity for teamwork.
- Proven ability to meet and/or exceed deadlines and handle multiple projects with a quick turnaround and/or last-minute timelines.
- Proficient in Microsoft Office Suite.
- Experience in Adobe Creative Suites and Canva is a plus.
- Knowledge and willingness to learn digital marketing platforms, social media management, and content creation.
- Excellent organizational and time management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Attention to detail and a high level of accuracy.
- Creative thinking and problem-solving abilities.
- Ability to learn and comprehend the brand to support brand consistency companywide
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Marketing Coordinator - Minnetonka, United States - Westwood Professional Services
Description
OverviewMarketing Coordinator
Westwood Professional Services, Inc.
Westwood Professional Services, Inc.
is seeking a Marketing Coordinator to join our team. Westwood has a highly experienced and dynamic team of individuals dedicated to providing high-level professional services to our clients.
The Marketing Coordinator will play a crucial role in supporting the execution of marketing strategies to promote Westwood's markets and services while enhancing our brand presence nationwide.
As a highly motivated marketing coordinator in a fast-paced environment, you will support the coordination and organization with consistent marketing collateral, digital content, social media, events, communications, research, and employee engagement.
This role reports to the Marketing Manager and serves the organization with solutions that promote the alignment and consistency of Westwood's brand image and message while supporting division business units and collaborating with internal teams.
In this role, you will need strong attention to detail to help keep projects moving forward and drive success across the organization.
You will enjoy collaboration with a team that jives well and leverages each other's talents for the benefit of the whole organization.
As an award-winning engineering firm in renewable energy, power delivery, land development, and public infrastructure, Westwood is a rapidly growing company that has opportunities to provide career advancement for those willing to take initiative in areas of expertise and passion.
Duties and ResponsibilitiesAt Westwood, our purpose is to create a better world for people through our work. We transform the energy grid, design resilient infrastructure, and develop communities that will flourish today and for future generations.
With over 50 years of experience and a legacy of innovation, we stand at the forefront of our industry, dedicated to understanding the unique needs of the markets we serve.
Our approach revolves around people. We are committed to building a culture that attracts, retains, and develops high performers. Our team values relationships, innovation, dedication, initiative, and growth. We believe fostering a collaborative "One Team" mentality yields superior outcomes in everything we do.
We customize our technical capabilities and geographic reach to meet our clients where they are and help them realize their vision.
Safety, sustainability, and operational excellence are not just facets of our work; they are intrinsic to our identity, guiding every decision we make.
We are deeply invested in the communities we serve.Through our projects and giving-back initiatives, we enrich the lives of those we serve, engage others within our industry, and create a lasting impact on communities around the world.
To us, success transcends the completion of projects; it is reflected in the lives we have positively impacted by our work.
Join us in creating a better world.
In 2023, Zweig Group ranked Westwood nationally at #12 and #30, respectively, on its Hot Firms and Best Firms to Work for lists.
The firm consistently ranks on the industry's top 25 lists and receives recognition for its involvement in award-winning projects nationwide.
Westwood provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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