Marketing Coordinator - Eden Prairie, United States - Legrand AV, Inc.

Legrand AV, Inc. Eden Prairie, United States

1 week ago

Description

Thank you for your interest in becoming part of the team at LegrandGENERAL PURPOSE Legrand AV has an exciting opportunity for a Marketing Coordinator

Digital, to join the Legrand AV CX Team.

The successful candidate supports the Digital Marketing efforts on by executing a variety of tasks in our website CMS, regularly updating online marketing assets.

This person audits marketing content according to the best practices in SEO, tracks campaign success, updates a content calendar, assists in email delivery & automation, updates analytics reports and handles general digital marketing activities.

This individual reports to the Marketing Technology Manager and works on a distributed team. This position reports into Eden Prairie, MN location.
DUTIES AND ACCOUNTABILITIES

Executes day to day Sitecore activities such as page creation and maintenance, on page SEO, and content updates.

Supports the needs of the Digital organization as they pertain to , prioritizing and executing activities for multiple projects and campaigns.

Assists in email delivery, automation, and list management in current ESP.Audits marketing landing pages according to best practices in SEO and mobile.

Updates and uses the digital marketing content calendar to assist in content creation and reporting.
Uses reporting tools to evaluate campaign performance and offer insights.
Maintains a dashboard of digital KPIs for the team.
Regularly provides recommendations on website improvements and self-service enhancements.
Works with the content optimization team and digital specialist on projects as needed.
Works with creative team on content creationAssists in gathering empathy for projects as needed.

Acts as an antenna for the organization on new technology in digital marketing, online customer behavior, and changes in the competitive landscape.

JOB REQUIREMENTS Essential Knowledge, Skills and Abilities Required:
Understands the concepts of digital marketing, content creation, brand, customer targeting, and customer experienceHighly organized and detail-orientedAdaptive to working in a fast-paced, dynamic environmentHas a desire to understand the customer journey and digital touchpointsWants to get better and grow in their digital marketing acumenHas a general understanding of website analytics and data analysisMinimum Education and

Experience Required:
Bachelor's degree in Marketing, Communications, Journalism or Technology1-3 years in a Marketing, technology, or related field or academic equivalent

Preferred Qualifications:

Experience in B2B marketingHands-on experience with key digital media disciplines/tools, such as: brand website development, email marketing, automation, SEO, analytics, and customer journeyExperience with basic HTML, SAP, Sitecore, Google Analytics, Pardot, and/or SalesforceUnderstands the importance of measuring performance and customer satisfactionIs curious and willing to take new approachesTime and project management skills with the ability set and shift prioritiesExcellent communication and presentation skillsWORKING CONDITIONS/PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for using a keyboard General office environment Long-distance or air travel as needed - not to exceed 5% travel If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply Legrand is an equal employment opportunity employer.

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