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    Director of Marketing and Communications - Dallas, United States - Kaizen Lab Inc.

    Kaizen Lab Inc.
    Kaizen Lab Inc. Dallas, United States

    3 weeks ago

    Default job background
    Description
    Akiba Yavneh Academy
    is a vibrant co-educational college preparatory Jewish day school that embraces
    students from the early childhood years through the 12 th

    grade. Although the school began sixty years ago,
    AYA is completing the first year of a major transformation to radically improve
    education outcomes and cost efficiency.
    In many ways, AYA will be a new school with a new model and a new
    message to share with the Dallas Jewish community and with communities across
    America.
    AYA is seeking a Director of Marketing & Communications
    who will craft and distribute the details of our new model to prospective
    students, their families, potential donors, and the community at large.
    This role would include setting the strategy to widen the
    school's reach and boosting enrollment by changing the perception of our school
    both internally and externally. This role goes above and beyond strategy and
    planning as we need a leader who can also execute the plan. Even though AYA is
    not a start-up we need an individual that is a self-starter and can wear
    multiple hats in their approach.

    RESPONSIBILITIES:
    The leadership team
    member would need to align with the school's current and future culture and

    exhibit the following traits:
    Be

    Entrepreneurial :
    Acts without being told what to do. Bring new ideas to
    the team and act on executing those ideas.

    Be a Team Player:
    Works well
    with others to establish an overall collaborative working environment.

    Be Strategic:
    Strategydevelopment is a fundamental component of this role.
    Be Organized and Plan with

    Purpose:
    Plans, organizes, schedules, and budgets in an efficient, productive
    manner. Focuses on key priorities.

    Be a Great Communicator:
    Communications internally and externally are paramount to hitting our
    objectives and key results.

    Be Social:
    Create an active

    social media presence and effectively utilize modern communication s
    channels .

    Be Persuasive:
    with the

    ability to convince others to pursue a course of action.

    Efficiency:
    Able to produce

    significant output with minimal wasted efforts or resources.

    Copywriter:
    Ability to write, draft, and edit
    communication pieces to effectively tell the AYA story using proper tone,
    information, and messaging.

    Be techy:
    Have comfort using Blackbaud, Finalsite,
    Constant Contact, Adobe Photoshop & other relevant software to effectively
    and efficiently complete tasks
    The above stated

    traits should lead to the following outcomes:
    Build culture amongst
    departments creating unity
    Global, comprehensive strategy
    within the first 60 days (streamline messaging)
    Coordinating people and
    bringing the team together
    Develop and execute social
    media strategy within 90 days
    Website changes within 120
    days
    Improvement of the tone and
    reception of all communications whether written, oral, images or electronic.
    Marketing and Communications drives admissions, recruitment & donor
    development.

    Experience in these areas would be a plus:

    Student and Family Admissions:
    drive our pipeline for future admissions candidates who are a great match for AYA.

    Recruiting Teachers:
    augment
    the work that others are doing to recruit, train, and motivate the best teachers
    that will not only fit the AYA culture but will help augment the AYA culture
    and create the best environment for our students.

    Donor Development:
    develop
    a strategic plan to help broaden the base of financial support for the school
    and lead the execution of that plan.

    QUALIFICATIONS AND EXPERIENCE:
    Energized by the educational mission of
    the school
    Two or more years of leadership
    experience driving marketing and communications for a small-to-medium-sized business, nonprofit, or school
    Experience working in a fast-growth
    organization, preferred
    Experience with development, admissions,
    and/or recruitment, a plus

    SALARY AND BENEFITS:

    Salary:
    $95,000

    - $105,000 with growth potential
    Competitive
    Benefits Package
    Paid time off
    (including winter break, school religious holidays, and civic holidays)
    Retirement
    savings match up to 4% of annual salary
    Medical,
    Dental, and Vision Insurance with substantial employer subsidy offered
    Life, LTD, and
    STD provided by the school
    A diverse and
    inclusive work environment
    Professional
    development opportunities
    Beautiful
    campus

    TO APPLY:
    Please visit
    to submit your cover letter and resume.

    #J-18808-Ljbffr
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