Demand Activation Manager - New York, United States - Comcast

Description

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, were making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, were making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Description

FreeWheel is seeking a skilled Demand Activation Manager to join our team. This role requires a proactive and strategic individual contributor to drive programmatic sales efforts and activation strategies. This role will collaborate closely with cross-functional teams such as sales, operations, product, and engineering. External communication with FreeWheel's buyside and supply side partners will be integral for delivering exceptional client outcomes.

Core Responsibilities

+ Develop and execute programmatic sales strategies to meet and exceed client objectives and drive the success of demand activation efforts across FreeWheel's marketplace products.

+ Optimize campaigns for maximum performance and ROI using data analytics and industry insights and provide strategic recommendations to enhance campaign delivery.

+ Collaborate with FreeWheel's publisher partners and account teams to align supply with FreeWheel's demand, fostering effective partnerships and maximizing revenue opportunities.

+ Support the development of FreeWheel core products and features that will be leveraged by the demand sales team, bringing value to agency, brand, and DSP partners.

+ Identify and expand on the development of new go-to-market sales strategies to strengthen FreeWheel's market position and increase revenue.

+ Uncover areas of opportunity to unlock marketplace liquidity across our core programmatic offerings, contributing to improved marketplace performance.

+ Support the demand sales team in the development of programmatic deals, leading to optimal delivery and successful outcomes for our buying customers.

+ Work closely with FreeWheel's engineering and product teams to provide input on product development and enhancements, ensuring solutions are built with demand activation goals in mind.

+ Analyze and address problem areas or areas of improvement within our tech infrastructure to support the growth and success of the demand activation team.

+ Explore and implement new sales strategies and methodologies to ensure the best approach for successful programmatic campaign launches across existing and new offerings.

+ Collaborate with other functions such as Comcast Advertising, Beeswax, and AudienceXpress to identify areas of collaboration and improvement, expanding digital dollars eligible to run via programmatic supply.

+ Establish clear objectives and accountability measures for the demand activation team, leveraging accurate data inputs to monitor and achieve individual and team goals.

Qualifications:

+ Bachelors degree in business, marketing, or a related field.

+ 7+ years of experience in programmatic advertising, sales, or data analytics.

+ Deep understanding of television advertising, programmatic sales, and digital advertising landscapes.

+ Strong problem-solving skills and attention to detail.

+ Strong analytical skills including proficiency with Excel (Looker experience also preferred), with the ability to identify and articulate key business trends and insights

+ Excellent communication and collaboration skills, with the ability to lead effective meetings and presentations with sales and senior leadership as needed

+ Team-player with cross-functional team experience and ability to provide excellent service to internal customers - including sales, product, and operations

+ Ability to work in a fast-paced, team-oriented environment.

Employees at all levels are expected to:

+ Understand our Operating Principles; make them the guidelines for how you do your job.

+ Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

+ Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

+ Win as a team make big things happen by working together and being open to new ideas.

+ Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

+ Drive results and growth.

+ Respect and promote inclusion & diversity.

+ Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

Salary:

Primary Location Pay Range: $133, $199,923.36

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Targeted Commission: $57,857

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. Thats why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary ) on our careers site for more details.