Head of Marketing Insights and Analytics - New York, United States - MSCI

Description

*OPEN TO REMOTE TALENT ACROSS THE US & CANADA*

Your team responsibilities

The Market Insights & Analytics Team serves as a central authority for client intelligence at MSCI to help us:

• Deepen our 360 understanding of customers by connecting data sets
• Analyze and distill meaningful insights for our product, sales and marketing teams
• Take meaningful action on those insights with key partners responsible for optimizing our products, marketing, and sales programs

The Head of Market Insights & Analytics is responsible for standing up, evolving, and maturing the multidisciplinary Market Insights and Analytics team. This Leader will be responsible for:

• Voice of Customer - Centralized management of client insights and intelligence
• Data analytics, reporting, and insights (campaigns and channels)
• Data modeling and management (lists, hygiene, targeting, etc.)
• Brand health monitoring / studies
• Customer satisfaction measurement and monitoring (client feedback loops)
• Proprietary and secondary research methodologies and management

What we offer you

• Salary range: $228,000 - $296,000 / year plus eligible for annual bonus
• At MSCI we are passionate about what we do, and we are inspired by our purpose – to power better investment decisions. You'll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.
• Wherever you are located you will find benefits that can help ensure your health and financial security. While they vary by different locations, we offer a broad range of benefits that are part of the value you receive as an MSCI employee.
• Our flexible ways of working will allow you to maximize your potential, and we will empower you with the trust, accountability, and advanced technology to perform at your very best.
• You'll find a purposeful approach to wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our 'Here For You' Employee Assistance Program is available for our employees globally, providing confidential emotional support, financial and legal advice free of charge.

Your key responsibilities

• Develop, optimize and socialize a voice of the client strategy to drive awareness and a client-focus mindset throughout the organization
• Consult with Marketing and Sales partners to define and measure most important KPIs for the brand, campaigns, and distribution channels
• Monitor and alert key stakeholders to trends in voice of the client metrics including brand health, customer experience (CSAT), and user session data (telemetry)
• Contribute to strategy and roadmap development for advanced analytics within the organization that aligns with MSCI's transformation goals of improving marketing efficiency and results, client experience and engagement, and brand health – essentially laddering up to Marketing ROI Models
• Use Gen AI and other research capabilities to analyze competitor moves, assess client sentiment, test new product opportunities, and validate marketing value prop and messaging
• Drive strategy and conduct research (using multiple methodologies) to create a central knowledgebase for our client insights
• Responsible for developing and driving short and long-term data strategy for the Marketing organization and liaising with IT to improve the integrity and availability of data for marketing consumption and managing marketing-based requirements for data infrastructure needs
• Lead Analytics organization to deliver innovative data solutions and optimize decision-making that utilizes statistical modeling, predictive analytics, data engineering, and machine learning
• Provides leadership for Insights & Analytics team and takes an active role in developing staff to ensure they remain continuously relevant in the industry — including employee training, mentorship, employee engagement, and performance management.
• Provide prioritization and guidance to a highly in-demand team to ensure the quality and timely completion of deliverables to serve MSCI marketing
• Design effective and impactful reports and visualizations for both large and small scale distribution
• Create presentations to highlight recommendations and tell the story
• Partner with key stakeholders to look for new opportunities to leverage data within Product, Marketing, and Sales to enable decision making

Your skills and experience that will help you excel

• A minimum of 10 years of experience leading teams in client or market research, data analytics, information systems, and/or related.
• Experience in related Financial Service, Data, Anlaytics, and/or Indexing industries preferred
• A strong partnership and dotted line connection with key stakeholders from Product, Marketing, and Sales (Coverage) teams to deliver insights that will help to inform business decisions.
• Executive communication skills with an emphasis on using data and information to tell a compelling story about our clients-based insights and the performance of our marketing programs.
• Strategic approach to defining team goals and objectives and evaluating results.
• Leadership skills to help hire, manage, and develop a team of researchers, data analysts, and data scientists.
• Experience with Google Analytics and PowerBI or similar reporting and data visualization platforms.
• Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
• Strong influencing, partnering, and negotiating skills
• Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
• Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility
• Experience in consulting on research methodologies both qualitative and quantitative and partnering with research agencies to gain client insights or measure marketing brand dimensions.
• Experience with client satisfaction methodology, metrics, and capabilities.

Additional Technical Skills

• Experience with paid and organic search analytics
• Experience with syndicated measurement tools
• Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
• Experience with Google Analytics, Site Analytics, Google Adwords, etc.
• Experience with Digital Attribution
• Experience with Hive, SQL, MySQL, and/or R programming languages

How we'll support you

• Our culture of high performance and innovation relies on our people sharing their knowledge and lifting each other up. You'll be surrounded by a collaborative, global network of talented colleagues who will support and inspire you to do the best work of your career.
• We believe new and challenging experiences drive personal growth and innovation. With the right challenges, encouragement, and development support you can shape your own career experience. Career paths are multi-directional, and we encourage and support internal mobility to help you identify new opportunities to progress and take control of your future.
• As a new joiner you'll be enrolled on our Global Orientation interactive learning experience to set you up for success.
• Our tailored learning opportunities will enable you to acquire the skills you need at your own pace, choosing between the courses and certifications best suited to you. Our platform coupled with access to LinkedIn Learning Pro will provide you with all the resources you need to accelerate your professional growth.
• At MSCI we act in ways that encourage respect for all voices, ensuring that everyone can be themselves and feel like they are a part of the company. We are intentional about ensuring that everyone is treated fairly and supported with equal opportunities to succeed.
• We have eight MSCI Employee Resource Groups: All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola MSCI, Pride & Allies, Women in Tech, and Women's Leadership Forum.

About MSCI

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

To all recruitment agencies

MSCI does not accept unsolicited CVs/Resumes. Please do not forward CVs/Resumes to any MSCI employee, location, or website. MSCI is not responsible for any fees related to unsolicited CVs/Resumes.

MSCI Inc. is an equal opportunity employer committed to diversifying its workforce. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected parental leave), veteran status, or any other characteristic protected by law. MSCI is also committed to working with and providing reasonable accommodations to individuals with disabilities. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the application process, please email and indicate the specifics of the assistance needed. Please note, this e-mail is intended only for individuals who are requesting a reasonable workplace accommodation; it is not intended for other inquiries.

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