- Campaign Planners: They shape the success of current and future campaigns by identifying opportunities, conducting competitive research, and developing audience, channel, and creative strategies.
- Insights Analysts: In this role, you will analyze data, generate valuable insights, and provide recommendations to help clients make informed business decisions.
- Analytics Enablement Specialists: They design requirements for PowerBI dashboards and visualizations based on client and internal stakeholder needs. You'll also establish best practices for analytic tagging and ensure the accuracy of tagging and reporting deliverables.
- Advanced Analytics: This team focuses on predictive modeling, including machine learning, natural language processing, and personalization.
- Collborate closely with Insights, Account, and Creative teams to develop comprehensive omni-channel campaign strategies aligned with campaign and client objectives.
- Utilize insights from both 1st and 3rd party analyses to develop and implement multi-channel customer programs that address key moments of need within the customer journey, focusing on core business KPIs.
- Identify and explore new approaches, methods, and channels for effectively communicating with diverse audiences.
- Present Tier 1 and Tier 3 sales and service marketing strategies to clients for approval prior to development.
- Harness historical data and insights to identify target audiences for launch campaigns and sales events, ensuring precise targeting and maximum impact.
- Lead the delivery of omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other relevant channels to enhance the customer experience.
- Development and implementation of campaign audience and channel journey workflows within the marketing platform, guaranteeing plans are executed as designed and aligned with client expectations.
- Partner with the internal content studio team to ensure appropriate creative as being connected to the campaigns.
- Demonstrate a strong understanding of Experience Planning processes and deliverables, leveraging this knowledge to drive campaign success.
- Showcase a track record of success in managing client relationships and thriving in collaborative team environments.
- Hold a bachelor's degree in marketing, advertising, business administration, psychology, sociology, or related field, providing a solid foundation for strategic campaign planning.
- Possess a minimum of 4 years within the Direct/Email and/or Digital Marketing discipline, with a background in marketing/advertising, contributing to the development and execution of impactful campaigns.
- Familiarity with the Automotive, CRM, and/or Media sectors.
- Understanding of industry-specific challenges and opportunities.
- Previous experience leveraging Automotive Insights: IHS Market, Mintel Reports and Trends, PIN Automotive Products, NVCS/NVBS and similar planning tools preferred.
- Experience using consumer insights tools such as eMarketer, GfK MRI, and Forrester.
- Experience using competitive insight tools such as SparkPost, ahrefs, SEM Rush, Comparmedia, and SimilarWeb.
- Aptitude for rapidly grasping complex business operational concepts.
- Adaptability to changing environments and emerging trends.
- Ability to communicate analytics findings and recommendations clearly and concisely.
- Strategic thinking and problem-solving capabilities.
-
Campaign Planner
3 weeks ago
Latcha Farmington, United StatesAs a Campaign Planner, using your strategic prowess and creative thinking will drive the success of our clients marketing campaigns. Youll play a pivotal role in conceptualizing, planning, and executing innovative multi-channel campaigns that captivate audiences and deliver excep ...
-
Director of Advanced Analytics and Modeling
3 weeks ago
Kinsley Power Systems Farmington Hills, United StatesThe Organization: Marketing Intelligence · Latcha's Marketing Intelligence organization is composed of campaign planners, insights analysts, and data modelers. The responsibilities of the team include: · Advanced Analytics: Predictive modeling with a focus on machine learning ...
-
Digital Media Planner Apprentice
1 week ago
Catayte Pontiac, United States**Digital Media Planner Apprentice** · **What does a Digital Media Apprentice do?** · **How does the program work?** · During your apprenticeship with Catalyte, you will develop and hone your foundational skills in Digital Marketing and Digital Media under tutelage of experienced ...
-
Associate Director Data Science
5 days ago
Latcha Farmington Hills, United StatesIn this role, you will develop predictive models and advanced analytical studies with a focus on machine learning, natural language processing, and personalization. · Position Summary · As the Associate Director, Data Science, you will partner with the Director of Advanced Analyt ...
-
Associate Director Data Science
3 days ago
Latcha Farmington, United StatesIn this role, you will develop predictive models and advanced analytical studies with a focus on machine learning, natural language processing, and personalization. · Position Summary · As the Associate Director, Data Science, you will partner with the Director of Advanced Anal ...
-
Associate Director Data Science
5 hours ago
The Ladders Franklin, United StatesYour expertise in predictive modeling, private offers, and budget scenario planning will drive data-driven decision-making, optimize audience strategies, and provide best-in-class value for Latcha's automotive client. · The Organization: Marketing Intelligence · Latcha's Marketin ...
-
Marketing and Public Relations Manager
3 weeks ago
BLM GROUP USA Novi, United StatesThe position reports to: · Director of Sales · Reporting to the Director of Sales, this role provides direction and support to the Sales and Service teams in the facilitation, development, and implementation of business and marketing plans and marketing strategy, as well as creat ...
-
Sales and Marketing
2 weeks ago
CareOne Senior Care Novi, United StatesJob Description · Job Description Home Care Liaison -Sales and Marketing Professional · CareOne Senior Care is looking for a Dynamic High Energy and Organized Healthcare Professional to join our team. The Home Care Liasion will represent CareOne Senior Care as it's Sales and Mar ...
-
VP Analytics
2 weeks ago
The Mars Agency Southfield, United StatesWe are The Mars Agency—a full-service, global agency in a world full of agencies. The difference between us and them? We write our own rules. It's one of the many perks of being independently owned for over forty years. We exist to nurture growth & good—in business, in people and ...
-
VP Analytics
2 weeks ago
The Mars Agency Southfield, United StatesWe are The Mars Agencya full-service, global agency in a world full of agencies. The difference between us and them? We write our own rules. Its one of the many perks of being independently owned for over forty years. We exist to nurture growth & goodin business, in people and in ...
-
Hospital Liaison
3 weeks ago
SKLD Livonia, United StatesPrincipal Duties and Responsibilities: · •Builds and maintains professional relationships with all levels of care providers and healthcare professionals, as well as discharge planners and other relevant hospital or physician staff. Helps to personally shepherd a positive custome ...
-
Hospital Liaison
2 weeks ago
Livonia SNF, LLC Livonia, United StatesJob Description · Job DescriptionDescription:Principal Duties and Responsibilities: · Builds and maintains professional relationships with all levels of care providers and healthcare professionals, as well as discharge planners and other relevant hospital or physician staff. Help ...
-
Sales and Marketing
2 weeks ago
CareOne Senior Care Southfield, United StatesJob Description · Job DescriptionTerritory Includes: Rochester, Rochester Hills, Southfield, Birmingham, Bingham Farms, Bloomfield Hills, Royal Oak, Frankling and surrounding areas. · Home Care Liaison · CareOne Senior Care is looking for a Dynamic High Energy and Organized Hea ...
-
Sales and Marketing
2 weeks ago
CareOne Senior Care Bloomfield Hills, United StatesJob Description · Job Description Home Care Liaison -Sales and Marketing Professional · CareOne Senior Care is looking for a Dynamic High Energy and Organized Healthcare Professional to join our team. The Home Care Liasion will represent CareOne Senior Care as it's Sales and Mar ...
-
Offline Media Planner
3 weeks ago
Lambert Detroit, United StatesAt Lambert by LLYC, we are seeking an experienced Offline Media Planner to serve as a key figure in the execution of client media, working in coordination with the Digital planner and with the implementation team led by the Media Buying Coordinator. The Offline Media Planner will ...
-
Home Health Care
2 weeks ago
CareOne Senior Care Royal Oak, United StatesJob Description · Job DescriptionHome Care Liaison -Sales and Marketing Professional · CareOne Senior Care is looking for a Dynamic High Energy and Organized Healthcare Professional to join our team. The Home Health Care Representative will represent CareOne Senior Care as it's ...
-
Manager, Planning
3 weeks ago
Mindshare Detroit, United StatesABOUT THE ROLE: · The Manager joins a department of part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every ...
-
Digital Planner
2 weeks ago
LLYC Detroit, United StatesWe are seeking a highly skilled Media Planner to join our dynamic team. The ideal candidate will bring a strong background in media management and negotiation, coupled with adeptness in media planning, including familiarity with both digital and physical media landscapes. This ro ...
-
Assistant Media Planner
6 days ago
Gravity Global Detroit, United StatesJob Description · Job DescriptionGravity Global is the world's most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transfor ...
-
Offline Media Planner
2 weeks ago
Lambert Detroit, United StatesJob Description · Job DescriptionAt Lambert by LLYC, we are seeking an experienced Offline Media Planner to serve as a key figure in the execution of client media, working in coordination with the Digital planner and with the implementation team led by the Media Buying Coordinato ...
Campaign Planner - Farmington Hills, United States - Latcha
Description
As a Campaign Planner, using your strategic prowess and creative thinking will drive the success of our client's marketing campaigns. You'll play a pivotal role in conceptualizing, planning, and executing innovative multi-channel campaigns that captivate audiences and deliver exceptional results. Leveraging your expertise in marketing strategy and consumer behavior, you'll craft campaigns that resonate with target audiences and achieve our client's objectives with precision and impact.
The Organization: Marketing Intelligence
Latcha's Marketing Intelligence organization comprises several key roles:
About the Role
Are you a strategic storyteller with a passion for crafting immersive customer experiences that drive business growth? If you have a knack for blending creativity with data-driven insights, we have an exciting opportunity for you.
As a Campaign Planner, you'll play a pivotal role in developing innovative, data-driven campaigns that elevate the customer experience and deliver tangible business outcomes for our clients. You'll lead the charge in creating multi-dimensional program plans and tactics that engage audiences across various channels, ensuring a seamless and impactful customer journey.
In this role, you'll collaborate closely with our client engagement teams to understand client objectives and translate them into omni-channel program strategies. Drawing on your expertise in audience segmentation and channel strategies, you'll design campaigns that resonate with target audiences and drive meaningful interactions. You'll also work together with our Insights Analysts to articulate campaign goals and objectives, ensuring alignment with data-driven insights.
This isn't just a job; it's an opportunity to be a catalyst for innovation in the advertising industry, shaping the future of customer-centric marketing. If you're passionate about storytelling, creativity, and making a real impact, we invite you to join us on this exhilarating journey.
Responsibilities
As an individual contributor in the role of Campaign Planner, you'll be responsible for the following key areas:
Strategic Collaboration:
Audience Targeting and Management:
Omni-channel Campaign Execution:
Basic Qualifications
Experience Planning Expertise:
Client Relationship Management:
Educational Background:
Work Experience:
Desired Skills
Industry Expertise:
Tool Proficiency:
Quick Learning:
Business Consulting:
