Marketing Operations Manager - Virtual, United States - Alight

Description

Our story

At Alight, we believe a company's success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to "Be Alight."

Our Values:

Champion People – be empathetic and help create a place where everyone belongs.

Grow with purpose – Be inspired by our higher calling of improving lives.

Be Alight – act with integrity, be real and empower others.

It's why we're so driven to connect passion with purpose. Our team's expertise in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at

Alight is looking for a Marketing Operations Manager

As part of an industry-leading team, the Marketing Operations Manager will be a pivotal member of the Engagement Services and Communication Solutions Marketing Operations team and will play an important role in executing Retiree Health Marketing campaigns. This person will help operationalize and deploy communications through various channels and in partnership with various vendors.

Your Impact as a Marketing Operations Manager

Job Responsibilities:

• Responsible for end-to-end management and execution of multi-channel, multi-touch campaigns and journeys. Includes seasonal, ad-hoc and year-round programs that directly contribute to organizational revenue.
• Partners with internal Engagement team partners and external vendors to execute campaigns, utilizing dynamic content and audience segmentation.
• Continuously examines and improves these efforts to expand customer engagement.
• Develops content matrices using automation to build and define business rules to scale processes, and helps manage data needed to deploy all communications.
• Consults with Database Marketing Manager to build data processes and pipeline to drive content variability.
• Manages campaign-specific and broader vendor contacts to cultivate relationships, evaluate performance, ensure cost and process efficiency, maintain sufficient inventory and guarantee service consistency.
• Acts as liaison with marketing vendors (specifically print and email vendors) for specific project needs.
• Owns and constantly enhances the program audit process in coordination with vendors and any relevant business partners.
• Responsible for making sure all RH Marketing vendor invoices are received and submitted through the proper Alight platforms.
• Supports team members in the implementation and management of new processes, tools and vendor partners.
• Engages with key business partners to define campaign timelines and requirements, ensuring roles and responsibilities are clearly communicated and understood.
• Creates and manages on-going link matrix, creating a library of urls and tracking codes used in all communications.
• Monitors incoming retiree email responses and directs responses accordingly and in a timely manner.
• Provide additional support as needed to ensure timely and accurate development and deployment of engagement programs.

Required Experience:

• 5+ years of end-to-end multi-channel marketing campaign management, including email, print/direct mail, SMS, webinars and analytics
• Strong project management/process management experience
• Ability to work well under tight timelines; critical thinker and creative problem solver
• Proficient with Marketing automation tools such as Salesforce Marketing Cloud, , and Smartsheet
• Understanding and practical examples of scaling and automating multi-channel programs using dynamic data and content
• Self-starter, smart worker
• Ability to easily create and nurture collaborative relationships
• Experience with CRM and campaign database marketing management with preference given to knowledge of Microsoft CRM tools

Preferred Experience:

• Medicare and/or Healthcare industry Marketing experience
• Bachelor's degree in Marketing or Business

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and "Top 100 Company for Remote Jobs" 5 years in a row.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it's important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

Diversity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

65,600 USD

Maximum :

104,100 USD

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate's experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit:

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.