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    Director, Integrated Media - Irvine, United States - The Ladders

    The Ladders
    The Ladders Irvine, United States

    1 week ago

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    Description

    adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner for DTC brands. We're strategists that know how to navigate the complexities of full-funnel marketing, data-driven creative, artificial intelligence, and advanced measurement with an ultimate focus on growing net contribution margin for our customers. We are not simply a vendor checking boxes - our seasoned team serves as an extension of the companies we work with, leading strategy and execution. Our goal is to be the go-to marketing consultants for solving the biggest challenges.

    Role Overview:

    We are seeking a dynamic and strategic leader for the position of Director, Integrated Media. As the steward of overall media investment, creative strategy, and advanced measurement solutions for all brands we service, you will manage a large team of industry-leading media buyers and grow a team of measurement experts, orchestrating repeatable and scalable results across key marketing channels, while cross-functionally driving improvements in creative, analytics, and product. Your role is pivotal in fusing creativity with data and analytics to drive impactful campaigns and ensure the continuous growth of our clients.

    Key Responsibilities:

    • Plan and oversee $XXXM annual agency-wide media investment across entire portfolio of clients, channels, and platforms
    • Lead, mentor, and manage a dynamic media buying and measurement team, cultivating a culture of excellence and collaboration.
    • Uplevel existing and implement new advanced analytics and attribution/measurement practices with a focus on MMM (Media Mix Modeling), GeoX testing, and other forms of advanced incrementality testing and tactics.
      • Create a measurement framework, monitor KPIs, and evaluate the effectiveness of marketing initiatives for continuous optimization.
      • Work closely with data and analytics teams, leveraging insights for informed media buying decisions.
      • Develop and lead marketing mix models for customers at different sizes, including the usage of incrementality testing, lift studies, and data governance structure.
    • Play a key role in creative strategy, innovation, and analysis to continue to drive greater marketing performance for our customers through more effective creative in-market
    • Establish clear, standardized procedures for all aspects of media planning, buying, and execution. This will ensure consistency and quality across campaigns and allow for scalability as agency demands grow.
    • Anticipate market changes and future trends to keep the agency and its clients ahead of the curve, while leading the charge on testing and adopting new, emerging media channels
    • Spearhead the adoption of cutting-edge media technologies and tools to enhance campaign planning, execution, and measurement
    • Provide strategic direction to surpass performance goals, ensuring clarity and alignment with stakeholders.
    • Have an appetite to test and lead the team in developing hypotheses that can evolve into successful strategies.
    • Collaborate with clients, understanding business goals and challenges, and providing strategic insights for optimized media strategies.
    • Cultivate relationships with key media vendors, platforms, and technology providers to secure preferential rates and access to innovative advertising solutions.
    • Position the agency as a thought leader in media investment by contributing to industry publications, speaking at conferences, and participating in panel discussions.
    Requirements

    Qualifications:
    • 10+ years of proven experience in an integrated media / media investment leadership role focused on direct-to-consumer marketing
    • Proven track record of successfully managing and growing large integrated media teams inclusive of media buying, planning, and activation, as well as measurement experts.
    • Insatiable appetite when it comes to emerging technologies (such as AI) and how these technologies can be leveraged to increase performance and productivity.
    • Strategic knowledge of best practices across common media platforms including: Google, Meta, TikTok, Programmatic (including CTV, Linear TV, & DOOH) and Native.
    • Highly organized "doer" with a data-driven mentality and a bias toward action.
    • Strong analytical and creative thinking skills, with the ability to integrate data insights into media strategies.
    • Deep understanding of advanced attribution methods including Media Mix Modeling and Incrementality Testing.
    • Successful track record of collaborating with cross-functional teams on strategy development and execution.
    • Excellent leadership and communication skills, with the ability to inspire and guide a diverse team and develop compelling presentation decks.
    • Self-motivated with experience managing through ambiguity to move planning forward with speed.
    Benefits

    Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.
    • Excellent Health Benefits (health, dental, vision, and life insurance)
    • 401K + Match
    • Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week (December 24 - January 1)
    • $300/year to equip your work space with new equipment
    • $30/month for home internet
    • An extremely supportive and fun company culture
    Work Environment Requirements:
    • Remote-first company with the option to work from offices in Irvine, California.
    • Ability to work from anywhere in the US.
    • Virtual collaboration through meetings and Slack.
    • Use of a laptop (Mac), computer software, and office productivity tools.
    • Reliable internet access and a professional background.
    • Reasonable accommodations available for qualified individuals with disabilities.
    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

    Compensation: TBD

    Additional Benefits:
    • Bonus: Inclusive of a performance-based bonus.
    • Equity Incentive Plan: Participation in our equity incentive program, aligning your success with the company's growth.
    Location-Based Pay:
    • Compensation is based on the candidate's location within the United States.
    Note: The salary range represents the base salary and does not account for additional benefits, bonuses, or the equity incentive plan. The final compensation package will be determined based on the candidate's experience, skills, and overall fit for the role.
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