- Planning, setting up, and managing PPC campaigns for clients.
- Tracking, analyzing, and reporting results on campaign performance.
- Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
- Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.
- Identifying KPIs and completing work as needed to improve clients' ad performance.
- Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
- Working with production teams, ensuring website is optimized for PPC success.
- Working with design teams to provide creative direction.
- Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team.
- 3+ years of PPC / SEM experience.
- Google Ads & Google Analytics Certified with experience in Google Tag Manager.
- Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.
- Experience with additional ad platforms including: Yahoo Bing Network, Amazon, Facebook, , AdRoll, LinkedIn, Pinterest, Twitter, etc.
- Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
- In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
- Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
- Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
- Strong time management skills.
- Comfortable working in a fast-paced, team-based environment.
- Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.
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Paid Search Specialist
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Digital Marketing Paid Search
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Paid Search
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Paid Search Specialist Needed
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Children's Land Glenview, United States Part timeis a prominent daycare chain with 11 locations closely clustered, on the lookout for a Paid Search Specialist who brings exceptional technical expertise, especially in Google Analytics, to spearhead our AdWords and Meta advertising efforts. This role demands a meticulous individu ...
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Paid Search Specialist Needed
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Manager, Paid Search
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Publicis Groupe Chicago, United StatesCompany Description · About Spark Foundry: · Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more at ...
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Manager, Paid Search
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Publicis Groupe Chicago, United StatesAbout Spark Foundry: · Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more ...
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Manager, Paid Search
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Manager Paid Search
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Manager, Paid Search
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Publicis Collective Chicago, United States Full timeJob Description · Overview: · The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiati ...
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Manager, Paid Search
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Manager, Paid Search
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Rise Interactive Chicago, United States Full timeOverview · Rise Interactive ), a rapidly growing full service interactive advertising agency, is looking to hire an Manager, Paid Search. We are looking for a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial ...
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Paid Search Specialist
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RISE Services Inc Chicago, United StatesRise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, ...
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Amazon Paid Search Manager
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Paid Search Manager TeamUBS
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Publicis Groupe Lake Zurich, United StatesPublicis Groupe is on the hunt for a high calibre performer for the UBS global communication team based in Zurich. We are a multi-disciplined and international team with the following capabilities: Performance media, strategy and analytics, creative and content, and account manag ...
Paid Search - Des Plaines, United States - Americaneagle
Description
is a family owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is helping customers grow and achieve success in the digital space. We cover a variety of different industries, including ecommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation and more. The company was recently named by Built in Chicago as one of the best places to work and to 's list of 5000 fastest-growing private companies for the past eight years.
is seeking a qualified Paid Search (PPC) Campaign Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing programs for clients ranging from small to mid-size companies up through Fortune 100 corporations. This person should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving clients' paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.
Responsibilities:
Requirements:
provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our development team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. We offer a generous compensation and benefits package.