- Marketing Data & Technical Spec Sheet
- Competitive Analysis
- Statements of Product Positioning
- Product Messaging
- Features/Benefits
- Other sales and training aids
- Success Stories/Case Studies – working with Content management
- Product Guide
- Tutorial /Reviewers Guide
- Web Site
- Direct Mail
- Compatibility Matrix
- Product Demos
- Tradeshow support
- And other tools as necessary
-
Manager, Marketing
1 week ago
Boston Medical Center Boston, United StatesPOSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...
-
Marketing Manager
6 days ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
-
Manager, Marketing
1 week ago
Boston Medical Center Boston, United StatesPOSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...
-
Marketing Manager
2 days ago
Long Hagan Huff-Harris Boston, United StatesMarketing Manager ($100,000 - $125,000) · This is a full-time role for a Marketing Manager at Long Hagan Huff-Harris. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our services and enhance our brand awareness. Your ...
-
Marketing Manager
1 week ago
CK Group Boston, United StatesCK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...
-
Marketing Manager
6 days ago
ISlide Inc Boston, United StatesPosition Summary: · ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations ...
-
Marketing Manager
1 week ago
Ascensus Boston, United States**Section 1: Position Summary** · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specif ...
-
Marketing Manager
1 week ago
Suffolk University Boston, United States· Reporting to the Director of Enrollment Marketing (DEM) within the Office of Marketing & Communications, the Marketing Manager (MM) is responsible for strategic marketing communications focused on growing undergraduate enrollment and increasing engagement with key target audie ...
-
Marketing Manager
18 hours ago
ISlide Inc Boston, United StatesPosition Summary: · ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations ...
-
Marketing Manager
5 days ago
Top Tech Talent Boston, United StatesCompany · This company is at the top of the market, small, well-established and still growing. Because this is a small company, this candidate will be able to make a real impact in this role. · ROLE · The Marketing Manager will contribute to programs and initiatives for the Co ...
-
Marketing Manager
1 week ago
Stride Consulting LLC Boston, United StatesAbout the Role · As a Marketing Manager at InStride Health, you will play a pivotal role in amplifying our mission and driving awareness, engagement, and conversions. You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives ...
-
Marketing Manager
5 days ago
HDR Boston, United StatesMarketing Manager- Residential/Commercial Service - $90-$100k base plus performance bonuses - Remote/Hybrid in Westchester County, NY Area - Experience in Services Business a Must · Great opportunity to build an internal marketing department for our client, AG Williams, a 117-ye ...
-
Marketing Manager
1 week ago
CK Group Boston, United StatesCK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...
-
Marketing Manager
1 week ago
Suffolk University Boston, United States· Reporting to the Director of Enrollment Marketing (DEM) within the Office of Marketing & Communications, the Marketing Manager (MM) is responsible for strategic marketing communications focused on growing undergraduate enrollment and increasing engagement with key target audie ...
-
Marketing Manager
2 weeks ago
NICSA Boston, United StatesReports to: · President & CEO and Vice President of Sales & Membership Engagement. · Location & Employment Status: · Remote & Full Time, must be located in a major metropolitan area on the East Coast. · Serious candidates should apply directly to We will not accept candidates ...
-
Marketing Manager
1 week ago
Bozzuto Boston, United StatesAt Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we've been creating inspiring, engaging and vibrant communi ...
-
Marketing Manager
6 days ago
Turner Construction Boston, United StatesDivision: · Boston Main · Project Location(s): · Boston, MA 02108 USA · Minimum Years Experience: · Travel Involved: · Job Type: · Regular · Job Classification: · Experienced · Education: · Job Family: · Marketing · Compensation: · Salaried Exempt · Position Descriptio ...
-
Marketing Manager
1 week ago
Massachusetts Clean Energy Center Boston, United StatesPosition Type: Full-time · Pay: $70,000 - $78,000 per year, dependent on experience and education · Benefits: 457b plan, and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; Tui ...
-
Marketing Manager
1 week ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
-
Marketing Manager
2 days ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
Product Marketing Manager - Boston, United States - INFINIDAT
1 week ago
Description
Product Marketing ManagerDESCRIPTION
JOB RESPONSIBILITY/SUMMARY
The primary responsibility of the Product Marketing Manager is a hybrid roll and will be involved in both internal and external marketing with a focus on product Marketing, technical marketing, competitive and solutions marketing.
Closely allied with the Product Management (PM) function, the PMM creates messaging and positioning that create demand for the products that the PM team manages.
Key constituents for the PMM team are Customers, Partners, Resellers, Prospects, Sales, Content Marketing, and other corporate marketing functions (such as website, digital, campaign, and channel marketing, etc.).
The PMM works very closely with the Senior Director of Product Marketing to help develop the "go-to-market" strategy on the tactical level with a strong focus on products/solutions/technology and competitive insights resulting in BOLD product positioning.
The PMM is responsible for executing Product Launch Planning (PLP) with the broader marketing team, assuring that consistent and updated positioning and messaging is fully utilized and understood.
The Product Marketing Manager helps define and drive needs for tools, programs, and training to show the field, customers, analysts, the press, and the public the value and need for Infinidat solutions in their business.
RESPONSIBILITIES
ESSENTIAL FUNCTIONS
Develop, manage, and drive the creation of a comprehensive set of tools and programs for Infinidat products such as: Sales Aids (not an exhaustive list, we need to add more as needed):
Working with the sales enablement and product management teams for all sales and channel partner training.
Works with Marcom/Content to produce sales tools, trade shows, programs, web content, and other demand-creation vehicles.
Works with the product management, sales, and channel partner teams to drive the sales of new solutions.
Maintain and Edit technical competitive analysis to support sales and tool creation.
Strong presentation capabilities to be able to present at industry events/trade shows, to end users (existing customers and prospects), and to channel partners/distributors.
Extremely well-technically versed in the product and its competitive benefits and advantages to be able to evangelize outside Infinidat.REQUIREMENTS
Minimum Education:
Bachelor's degree in related field, preferably technical, or equivalent.
Minimum Experience: 7+ years of product marketing, technical marketing, systems engineering/solutions architecture, or product engineering for primary and secondary storage companies MANDATORY.
Knowledge:
In-depth understanding of product marketing, technical marketing, and solutions marketing.
Excellent knowledge of the competitive landscape for storage subsystems, secondary and primary storage, software defined storage, and modern data protection and cyber resilient storage systems and software.
Broad technical and market knowledge of subsystems, storage products and storage technologies - to include memory technologies, external storage systems, SAN, NAS, Flash, backup, disaster recovery and business continuity, cyber resilient storage technology, and disk and host interfaces.
Analytical/Interpersonal Skills:
Strong business and technical skills. Excellent interpersonal skills working with sales, marketing, engineering, and business management. Required to enthuse and excite potential customers and sales regarding product concepts, execution, solutions and markets. Excellent presentation skills. Required to analyze competitive technology and products and make recommendations to product management on technical features for coming products. Experience managing teams directly as well as from a matrix perspective.
#J-18808-Ljbffr