- Strategic Planning and Execution: Develop and implement comprehensive digital marketing strategies that align with the organization's objectives, target audience needs, and industry trends. This includes setting clear KPIs, budgets, and timelines for digital marketing campaigns across various channels (e.g., social media, email marketing, SEO/SEM, paid media, website management).
- Enhance and maintain the organization's online presence and reputation. Ensure brand consistency across all digital marketing initiatives and platforms.
- Oversee the creation, distribution, and management of engaging, accurate, and compliant content tailored to the healthcare industry's audience. This includes educational materials, promotional content, and interactive resources. This also includes driving campaigns that are focused on market share growth and advocacy within our community
- Utilize analytics tools to track campaign performance, measure ROI, and make data-driven decisions to optimize digital marketing efforts. Regularly report on achievements and areas for improvement to senior management.
- Lead, motivate, and develop the digital marketing team. Foster collaboration across departments to ensure a unified approach to digital marketing. Manage relationships with external vendors and partners.
- Ensure all digital marketing activities comply with industry regulations (e.g., HIPAA, FDA regulations for healthcare advertising). Stay abreast of digital marketing trends, technologies, and best practices relevant to the healthcare industry
- Bachelor's degree in Marketing Communications, or a related field. A Master's degree is preferred.
- Minimum of 7 years of digital marketing experience, with at least 3 years in a leadership role within a marketing organization.
- Strong understanding of digital marketing channels, tools, and best practices, including SEO/SEM, social media, email marketing, paid media and content marketing.
- Proven track record of developing and implementing successful digital marketing strategies
- Excellent analytical skills, with the ability to interpret data and insights to drive marketing strategies.
- Outstanding leadership, communication, and interpersonal skills.
- Creative thinking with the ability to innovate and adapt in a fast-paced industry.
- Strong analytical skills and ability to leverage data to inform decision-making and optimize marketing campaigns.
- Excellent leadership and team management abilities, with a track record of building and developing high-performing teams.
- Strong strategic thinking and problem-solving skills, with the ability to think creatively and outside the box.
- Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to stakeholders at all levels.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Excellent customer services skills and attitude
- Organizational and time management skills
- Superior verbal and written communication skills
- Independent self-starter: must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.
-
Digital Marketing Strategist
2 weeks ago
Automobile Club of Southern California Costa Mesa, United States**Responsibilities**: · Meet or exceed monthly lead and sales goals. · Manage, optimize, and grow campaigns across paid search and other lead generation tactics. · Leverage all optimization levers that will help ensure success. Including keyword & match type selection, audiences, ...
-
Digital Marketing Specialist
1 week ago
InBody BWA Costa Mesa, United States**Job Title** · - Digital Marketing Specialist - Hybrid (Costa Mesa, CA) · **Position Type** · - Full-Time · - Exempt/Salary · - 8:00 am to 5:00 pm · **Supervisory Responsibility** · - None · **Salary Range** · - $60,000 - $70,000 · **Reports to** · - Manager, Business Developmen ...
-
Digital Marketer
3 weeks ago
AI SEO Services Irvine, United StatesJob Summary: · We are seeking a talented and experienced Digital Marketer to join our team. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. You will ...
-
Digital Marketing Associate
2 weeks ago
Passive Plus Huntington, United States**About Us** · Passive Plus was established in 2005 in Huntington, New York by industry executives with over 30 years' experience in Sales, Program Management and RF Engineering and Development. We strive to be the best RF/Microwave component company in the industry. · Passive Pl ...
-
Digital Marketing Coordinator
3 weeks ago
Vista Outdoor Irvine, United StatesJob Description · This position will report to the Sr. Manager of Digital Marketing and is a hybrid role working 3 days in our Irvine, CA corporate headquarters and 2 days from home. · **Responsibilities**: · - Coordinate timelines, scheduling, and asset requests. · - Assist in n ...
-
Digital Marketing Manager
2 weeks ago
Xe Irvine, United StatesAt Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these serv ...
-
Digital Marketing Specialist
3 weeks ago
MoneyMend Inc. Irvine, United States**Job Overview**: · **Key Responsibilities**: · - Market research to identify market trends and competitor analysis · - Collaborate with other team members to brainstorm branding, graphic designs, etc. · - Investigating into advertising channels and effective marketing · - Implem ...
-
Digital Marketing Specialist
2 weeks ago
MoneyMend Inc. Irvine, United States**Job Overview**: · **Key Responsibilities**: · - Market research to identify market trends and competitor analysis · - Collaborate with other team members to brainstorm branding, graphic designs, etc. · - Investigating into advertising channels and effective marketing · - Implem ...
-
Digital Marketing Expert
3 weeks ago
Precision Flow Technologies Irvine, United StatesWe are seeking a true expert with experience and a proven track record of success in industrial and non-profit markets. This is NOT an on-the-job training opportunity. Do not waste your time and ours if you truly do not meet most, if not all the job requirements. Need a professio ...
-
Digital Marketing Specialist
1 week ago
Inari Medical Irvine, United States**Description**: · **Responsibilities** · - Support Global Marketing teams in development ad hoc marketing materials based on brand guidelines and existing marketing documents. · - Support the global content strategy through digital content creation, CRM administration, and gener ...
-
Digital Performance Marketing Specialist
3 weeks ago
Vista Outdoor Irvine, United StatesJob Description · Our Adventure Sports brands (Fox Racing, Bell Helmets, Giro, CamelBak, and Blackburn) are seeking an enthusiastic, experienced Performance Marketing Specialist to join our team · As a Performance Marketing Specialist, you will get to do more than just manage onl ...
-
Digital Marketing Manager, Thv
2 weeks ago
Edwards Lifesciences Irvine, United StatesJob Description · Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authe ...
-
Director of Digital Marketing
3 weeks ago
First American Financial Corporation Santa Ana, United States**Who We Are**: · **What We Do**: · **What You'll Do**: · - Develop, execute and manage a comprehensive digital strategy for 5 lines of business that aligns with the company's overall goals and objectives. · - Define, measure, and report the performance of all organic and paid ma ...
-
Digital Marketing Specialist, Thv
1 week ago
Edwards Lifesciences Irvine, United StatesInnovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more ...
-
Digital Marketing Specialist
3 days ago
Banc of California Santa Ana, United StatesOverview: · Banc of California, Inc. (NYSE: BANC) is a bank holding company headquartered in Los Angeles with one wholly-owned banking subsidiary, Banc of California (the "bank"). Banc of California is one of the nation's premier relationship-based business banks focused on provi ...
-
Digital Marketing Specialist
3 weeks ago
Fox Racing Irvine, United StatesJob Description: Digital Marketing Specialist · Vista Outdoor is looking for a Digital Marketing Specialist with proven online marketing experience to become a contributing member of our growing eTail Division. The ideal candidate should have hands on knowledge and experience man ...
-
VP of Digital Marketing
3 weeks ago
24 Seven Talent Irvine, United StatesThe Vice President of Digital Marketing will lead the strategic plan and vision for all digital platform development: website content, community development, social media marketing, branded sites, ecommerce, and digital technology. · Responsibilities: · Envision and drive a pla ...
-
Metagenics Aliso Viejo, United States⠀: · **About Metagenics** · Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It's why, when we defined Metagenics' Mission, Values, and Vision, we started with our company's own DNA. United by purpose and core values (Integ ...
-
Digital Marketing Specialist
3 weeks ago
Devz AI Technologies Inc Irvine, United StatesPOSITION DESCRIPTION · At Devz, we are pursuing the revolution of software development by building an AI-powered product to create and monitor software for anyone to use. A dynamic team, we work, collaborate, and build in a fast-paced environment, and we are looking for a talente ...
-
Digital Marketing Manager
3 days ago
Aluratek Irvine, United StatesAbout Aluratek: · Based in Southern California, Aluratek was formed in 2006 by a group of tech enthusiasts who believe consumer electronic devices can be both sophisticated and easy to use. We are passionate about identifying new trends and reacting quickly to bring new innovativ ...
director of digital marketing - Costa Mesa, United States - Hoag
Description
Salary Range: $ $120.93 /hour. Actual compensation may vary based on geographic location, work experience, skill level, and education.
The Principal of Digital Marketing is a strategic leadership role responsible for overseeing the planning, development, and execution of digital marketing strategies to promote healthcare services, products, and information. This role involves an understanding of digital marketing functions, digital creative strategy and MarTECH. The Director will work closely with multiple departments and team members, to ensure that digital marketing efforts are aligned with the organization's goals and comply with industry standards and regulations.
Education and Experience
Required:
Preferred:
Skills or Other Qualifications Required:
director of digital marketing professionals in Costa Mesa
-
Will Wollam
FP&A manager with Supply chain experience