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    Associate Creative Director - Minneapolis, United States - The Social Lights

    The Social Lights
    The Social Lights Minneapolis, United States

    3 days ago

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    Description
    Associate Creative Director


    Department:
    Content


    Employment Type:
    Full Time


    Location:
    Minneapolis, MN

    Description


    At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer by utilizing the power of social media.

    In other words,

    We help brands Decode Culture to Activate Fandoms on social media.


    The Associate Creative Director has a relentless passion for social communities, social strategies, and the creative content that brings them together.


    This role oversees content that scales through audience, content, and conversation insights, builds platform-specific and holistic social strategies, identifies social channel and behavioral trends, and ultimately creates the strategic foundation for innovative, social-first content.


    This role works closely with the Senior Director of Content and the Associate Director of Production and cross-disciplinary leads to nurture a culture of collaboration and advance content that decodes culture to build fandoms.


    To succeed, this person must be a self-starter, have a curious mind, be skilled in conceptual ideation, collaborate and work well with creatively-minded individuals, and exhibit an understanding of building social content strategies that answer clients' business objectives and inspire inventive thinking.

    Key Responsibilities

    Team Responsibilities
    Provide strategic counsel and a strong POV on topics that affect content (e.g., creative direction, ideation, strategy, influencer, activation, and engagement) for clients and internal partners
    Creative direct content team and SMM members' concepts and content, sharing feedback on their ideas and concepts that helps ideas improve and perform
    Deliver insights in new, fresh ways and present content concepts in an engaging, captivating, and persuasive manner
    Demonstrate strong presentation abilities by presenting ideas in compelling, inspiring ways
    Participate in new business development and pitches

    Content Planning
    Lead and/or co-lead content planning for key clients, supporting priority accounts across the agency with guidance and oversight from Client Success, Strategy, Care & Engagement, and/or Content Producer(s)
    Provide platform-specific content recommendations and ideas that leverage cultural trends, platform trends, or resonant consumer insights
    Actively identify trends in the industry to help our clients innovate and elevate above the competition
    Share content creation and concepting/brainstorming best practices with the content team, SMM team, and broader agency, adapting and learning new social mediums (ex. TikTok, Reels, Pins, Stories), and innovating

    Content Ideation
    Conceptualize breakthrough ideas that align with the overarching social strategy and help our clients achieve their objectives, ultimately driving their business forward
    Interpret creative briefs or real-time opportunities to develop creative concepts based on insights, trends, and business objectives
    Work alongside multi-disciplinary TSL teams to concept, develop, and execute social-first ideas
    Present social-first ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well beyond what is written on a slide
    Effectively present ideas to internal teams and clients, anticipating questions that may arise and problem-solving in real-time as needed

    Content Creation
    Direct teams that bring ideas to life, nurturing them from thoughts and concepts to real-world expressions including storyboarding, shooting, direction, editing, and/or managing external production vendors and partners
    Oversee content using a variety of media, including video, stills, animation, 3D, audio and stock assets

    Collaboration and Presentation Responsibilities
    Work alongside multi-disciplinary TSL teams to develop and produce social-first ideas
    Collaborate with cross-agency partners on behalf of client interests.
    Present strategic thinking and outputs to clients and internal partners

    Agency Thought Leadership Responsibilities
    Promote and encourage a positive workplace culture dedicated to serving clients first and delivering high-quality work on their behalf
    Instill an agency-wide culture of curiosity, productivity, and proactivity, particularly related to content/engagement trends and innovation.

    People Management Responsibilities
    Coach and guide content team members
    Support the Senior Director of Content and the Associate Director of Production and other team members in ongoing content team education and learning initiatives


    • This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment
    Skills, Knowledge and Expertise
    Excellent organizational skills and attention to detail
    Bachelor's degree or equivalent experience
    5-10+ years of experience, preferably in an agency setting
    3+ years of community management experience
    Fluent in (and a student of) social media trends
    Client presentation expertise
    Quick to solve problems, improvise or propose solutions to barriers that may arise
    Growth mindset
    Able to thrive in ambiguity
    Stellar writing, editing and proofreading skills
    Proficient in MS Office software and G suite
    Excellent time management, organization, and prioritization skills
    Food-based social media portfolio a plus
    Experience with Apple (Keynote, Pages, Numbers)
    Experience with drones, volumetric content capture, VFX, A.I., and/or 3D a plus

    Benefits
    Medical + Dental Insurance
    Health Savings Accounts (HSA) + company contribution
    401K Retirement + company match
    Short-term, Long-term disability, and Life Insurance

    PTO
    Summer Hours and Flexible Work
    Technology Enablement
    Parking and cell phone paid
    Pet-Friendly Office

    #J-18808-Ljbffr
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