- Develop, package and present original creative solutions, leveraging full range of storytelling abilities to effectively sell-in ideas and solutions to our clients and prospective clients
- Identify trends, insights and revenue-generating opportunities that benefit our clients and keep us ahead of the game.
- Develop strategic, thoughtful and creative-led proposals and pitch-based presentations, on-brand case studies and the PD and client stories worth telling
- Collaborate with account/sales and management teams to transform client briefs into strong creative to powerfully operate from; defining project objectives, set key win/performance metrics, and establish project approach
- Spearhead ideation sessions and creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, necessary reviews, and client presentations
- Regularly review creative work as it is developed to ensure it is on brief and on track
- Writing concept statements; brand positioning and copy for designs to explain POV and sell work in the simplest and most compelling way possible
- Maintain a standard of creativity in reality, working collaboratively with Proto, Drafting/Engineering and Production to ensure we can build those ideas into reality
- Provide leadership and convey the vision and values of the company to creative team while holding them to account
- Work closely with leadership to identify/research new markets and generate strategic work to feed into new business strategy, generating regular insight & trend-based opportunities to elevate and connect brands w/consumers
- Find unique, unexpected insights and results (as a direct result of our creative responses, solutions and innovations) worth sharing and develop as well-crafted stories
- Fosters a culture that values family, innovation, collaboration and empowerment
- Follows all safety and workplace policies
- Outstanding leadership capabilities with the ability to inspire and motive
- Highly collaborative individual to work cohesively across departments
- Experience developing strategically grounded, brilliant creative
- A consummate storyteller who can effectively develop and communicate a vision through design-driven proposals, pitch decks and client-facing presentations
- Expertise in managing the creative development and production process across a variety of communication vehicles
- Ability to support, understand, and enhance the strategy development process; able to fuse creativity with strong business acumen
- Ability to synthesize and effectively communicate insights, ideas and recommendations and to clearly explain, sell-in and defend your work and your ideas with impeccable written, verbal, facilitation, and presentation skills
- Comfortable with ambiguity and working in a fast-paced environment with tight deadlines, handling multiple projects with competing priorities
- Experience with a variety of software including InDesign, 3D Max, Illustrator and Photoshop and (near-wizardry level) Keynote, Power point, etc.
- A strong understanding of brand development, multichannel marketing concepts and the world of retail
- Resourceful, adaptable, creative, results-oriented, with high energy and passion for great retail design
- Flexibilityto travel between multiple PD locations (All in Minneapolis)
- Demonstrated commitment to valuing diversity and contributing to an inclusive working environment
- Bachelor's degree in a design field, preferably three-dimensional designer or a Bachelor's degree in an advertising/marketing field
- 10-15 years of experience in a creative leadership position, preferably in project-based agency or world-class retail brand
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Creative Director - Minneapolis, United States - PD Instore
Description
Job DetailsJob Location
Tempo - Minneapolis, MN
Description
ABOUT PD
Founded in 1938, PD is a world-renowned design-to-build partner that crafts custom, future-forward brand solutions for some of the world's largest brands at retail.
Summary
The Creative Director will work to plan, direct, and deliver project-winning creative for clients and prospective clients, across a broad range of initiatives. As a thought leader and the definitive start and end point for groundbreaking, game-changing and project-winning creative, this person defines and directs the process, the people, and the work, from creative brief to sell-in.
Essential Duties/Responsibilities
