Media Director, National Video Investment - New York, United States - Starcom

Description

Job Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

The Director, National Video Investment will have direct client contact (media, brand, finance and procurement) and the larger Starcom team. Diplomacy and flexibility will be key strengths of the ideal candidate. In addition, clients can be fairly detail oriented; expectations for strong organizational skills and attention to detail is high.

This position is perfect for a candidate who can build strong relationships with multiple teams, both within Starcom and with clients. The Director will have many opportunities to extend beyond the current scope of this position and flex muscles in process development, systems and overall operational excellence for Starcom clients. While providing thought leadership on audience strategies and campaign optimization, the Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables for the team. The Director facilitates the training and development of the team and determines each individual's assignments and bandwidth, distributing work as needed.

Responsibilities:

• Direct and manage the daily work flow of campaigns across the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps
• Assume accountability and ownership of campaign execution for assigned client accounts
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
• Manage, train, mentor, and develop a team
• Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participate in forecasting exercises for senior management
• Develop processes to ensure data integrity and implement across the agency
• Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
• Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
• Determine and activate how to deliver necessary data to teams for various reporting purposes
• Build and maintain strong relationships across multiple internal teams and external teams
• Maintain relationships with vendors to ensure trust and confidence with our buying partners
• Cultivate a team-focused mentality across the larger Investment team

• Bachelor's degree or higher preferred, with a concentration in advertising, marketing, business administration, communications, or equivalent
• Outstanding Leadership skills coupled with diplomacy (can work across and within multiple teams)
• Curious Learner
• Demonstrated critical thinking and problem solving abilities
• Leadership ability to manage and matrixed team within the agency and matrixed clients; confidence to lead brand clients whose focus is product marketing vs. Media' balancing competing priorities to manage projects successfully
• Skillful negotiator in the Video space, especially in National Television
• Able to leverage marketplace relationships for the client's good
• Keep current on the pulse of changing marketplace conditions (audience, sales offerings, programming, etc.) and be able to make insightful recommendations to clients
• Ability to adapt to change, nimbly manage challenges and make quick decisions
• Provide oversight to National Video spend allocations
• A minimum of 6-10 years of experience at a media agency or relevant firm

Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/18/2024.

All your information will be kept confidential according to EEO guidelines.

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Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

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