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Marketing Director - Lincoln, United States - Allergan
Description
Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.
We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.
For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .Job Description
AbbVie U.S. Immunology is seeking a Marketing Director to lead the portfolio strategy for our Immunology Account Executives.
This individual will put the IAE team in the best position to win by driving strategic direction, leading product teams, and creating targeted, evidence-based product and economic messaging to deliver value to our customers.
This involvement spans market research, market analytics and competitive intelligence, R&D and clinical trials, product launches, promotion, and post-market analysis.
The Marketing Director will have full strategic and tactical marketing accountability for Immunology Account Executive initiatives aligned to AbbVie's Rheumatology, Dermatology and Gastroenterology portfolio.
Primary responsibilities include but are not limited to:
Hire, develop, and lead a staff of Associate Directors and Marketing Managers. Continue to build a culture of transparency, accountability, and engagement to maximize business impact.
Build current and future competitive advantage by understanding & addressing key customers' needs, and by demonstrating a deep understanding of competitors' strategies.
Effectively champion and communicate the Immunology Account Executive vision and strategies to all related stakeholders, gaining support for initiatives and sharing periodic performance updates along the way.
Partner with cross-functional groups (Brand Marketing, Legal, Regulatory, Medical, Sales, Sales Training, Consumer Marketing, Market Analytics and Business Insights, Finance, HR, OEC, etc.) to ensure integration and consistency of professional business strategies and regulatory compliance of promotional materials.
Direct, initiate, and oversee effective marketing strategies that are executable, easily communicated, and clinically supported.Lead resource development to create connections between AbbVie Immunology brands and disease management strategies to drive better outcomes.
Stay abreast of payer and policy trends affecting Health Systems, IDNs, and Large Group Practices, and use this information to design new or different strategies and tactics to achieve goals.
Balance business priorities and resources, adapting to the external and internal environment.Demonstrate excellent communication and analytical skills to understand scientific and financial data, recognize key issues, establish priorities, and prepare high-level presentations for senior executive staff review.
QualificationsKey Qualifications and Experiences:
10+ years' experience in the pharmaceutical industry in progressive commercial leadership roles with a strong foundation in marketing.
Demonstrated ability to influence and manage a complex set of internal and external stakeholders.
Outstanding partnering skills and the ability to lead a multi-disciplinary team and drive commercial decisions in a highly-matrixed organization to accomplish business goals.
Demonstrated ability to motivate and lead teams, and have the managerial courage to make and stand by difficult decisions.Strong communication and negotiating skills required.
Strong executive presence and leadership skills are imperative as this leader will serve as a key role model in the organization helping to support a strong and growing business for AbbVie.
Bachelor's degree required, advanced degree preferred.Successful product launch experience preferred.
Prior experience in sales, market access, and/or general management with prior P&L responsibility preferred.
Understanding of Healthcare Economic data, Health Systems, IDNs, Large Group Practices and Value-Based Care initiatives preferred.
Depth of Immunology experience preferred.
Key Leadership Competencies:
Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
Learns fast, grasps the "essence", and can change course quickly when necessary.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment, open to suggestions, and experimentation for improvement.
Embraces the ideas of others, nurtures innovation, and manages innovation to reality.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelievesingood faith it will pay for this role at the time of this posting based on the job grade for thisposition.
Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range.
This range may be modified in thefuture.We offer a comprehensive package of benefits including paid time off (vacation, holidays,sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
This job is eligible to participate in our short-term incentiveprograms.
This job is eligible to participate in our long-term incentiveprograms
Note:
No amount of payis considered to bewages or compensation until such amount is earned, vested,anddeterminable.
The amount and availability of any bonus, commission, incentive, benefits, or any other formofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Company's sole and absolute discretion, consistentwithapplicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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