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Director of Marketing - Lincoln, United States - Kuraray America , Inc.
Description
The responsibility of the Restaurant Marketing Director (RMD) is to protect the interest of Chick-fil-A, Operator and the Director of Operations/ Director of Hospitality in the practicing and maximizing of all unit-level marketing and sales building opportunities.
The RMD is the restaurant champion for sales and brand building and public relations.
With sales and brand growth as their primary discipline, the RMD must also be engaged in these 4 areas:
Vision
Support the vision of the Operator and Director of Operations/ Director of Hospitality help discuss the vision for sales and brand building.
Commit yourself to personal growth and development as an RMD.Support High Performance Leadership Team (HPLT) growth
Identify and share short-term and long-term goals at all levels in the organization
Create a marketing plan (Annual, Quarterly and Monthly) to achieve sales
building goals throughout the organization.
Quality and Customer Experience
Provide positive and negative feedback to operations in the implementation of
the CREATE RAVING FANS strategy
Foster the development of building strong relationships with our guests.
Strategy and execution of components.
When involved in outside sales activities observe and communicate poor OE practices to operations.
As the chief steward of marketing, ensure all marketing-related resources(costumes, tents, coupons, food, POP etc) are clean and in proper working orderWork closely with Director of Operations/ Director of Hospitality to develop continuous improvement plans enhancing the guest experience.
Sales and Brand GrowthWork closely with Director of Operations/ Director of Hospitality to develop and implement customer count, check average and outside sales to grow sales:
Creation and execution of the marketing/catering plan
Track and analyze past sales building activities (promotions and D&G) and build
on success.
Use various and creative marketing tools to create maximum sales impact.
"Chief Cultivator" of marketing emotional connections that leverages our Raving
Fans Strategy
Identify, create and use our known marketing and operational strengths and
opportunities to grow sales and brand recognition
Head scout that seeks out opportunities to share food, cows, our people and
influence in our community
Review Scorecard and Scoreboard results and communicate the significance of
the scores down into the organization and ensure existing systems are in place
to maximize sales and brand growth.
Seek and develop strategic marketing emotional connections that enhance
brand awareness.
Develop and lead continuous improvement plans for sales and brand growth.
Ensure the hiring, training, development and retention of the best marketing
team through continuous training, motivation and development.
Cultivate an atmosphere of heightened brand awareness and CFA Anywhere
within our trade area.
Benefits
Paid Vacation
Paid Portion of Insurance
Paid Portion Dental and Vision
Yearly Uniform Stipend
Phone reimbursement
REQUIREMENTS
Working at a Chick-fil-A 48th and O, is more than a job – it's an opportunity for teamwork and leadership development in a positive, people-focused environment.
Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Read below about what makes working at a Chick-fil-A restaurant unique, and then find a Chick-fil-A restaurant near you that is hiring and fill out a job application today.
In our kitchens, we focus on fresh and simple ingredients. And we always have.Since the beginning, we've served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants.
Produce is delivered fresh to our kitchens several times a week. Salads are chopped and prepared fresh throughout the day.Whole lemons are freshly squeezed in our restaurants and combined with pure cane sugar and water (yep, that's all) to make Chick-fil-A Lemonade.
It may not be the easy way, but it's the only way we know.#J-18808-Ljbffr
