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Field Marketing Manager - Boston, United States - Veeva Systems
Description
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster.
As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming apublic benefit corporation
(PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a
Work Anywhere
company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
transforming the life sciences industry , committed to making a positive impact on its customers, employees, and communities.
The Role
As Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals.
What You'll Do
Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
Work closely with sales teams to craft account-level marketing plans for top strategic accounts
Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
Manage relevant agencies and 3rd parties in the execution of programs
Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
Track and measure all marketing programs and optimize resources against objectives and budget
Requirements
5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
Ability to turn vision into strategy and a marketing plan
Experience running demand gen campaigns and customer campaigns
Integrated marketing program planning, execution, and reporting experience
Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
Self-motivated, innovative, collaborative, creative, and analytical
Experience managing quarterly and annual program budgets
Experience in vendor management and negotiating
Hands-on experience using CRM and marketing automation systems
Strong project management skills; excellent attention to detail
Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
Proven ability to excel in a dynamic environment is extremely important
Strong team player with a positive attitude
Bachelor's degree required
Nice to Have
Pardot and Salesforce experience preferred
Experience developing and executing account-based marketing programs
Experience with customer retention, cross-sell, and upsell campaigns
Life sciences industry experiences a plus but not essential
Perks & Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Compensation
Base pay:
$75,000 - $150,000
The salary range listed here has been provided to comply with local regulations and represents a potentialbase salary rangefor this role.
We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions.
This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#LI-Remote
Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.
If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at .
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