- Collaborate with stakeholders to define and implement content strategies that align with business objectives
- Conduct user research and analysis to gain insights into user needs and behaviors, build a deep understanding of our target audiences
- Develop and maintain content models, taxonomies, and metadata frameworks for web e-commerce and mobile apps
- Plan, create, and manage high-performing content for our native apps
- Create and manage content inventories and audits to find content gaps and opportunities
- Collaborate with brand content creators (alcohol brands) to find the right approach to content creation to meet their brand objectives
- Guide the creation of our editorial point-of-view, content guidelines and standards, including tone and style
- Develop our translations and localization process
- Analyze web analytics and user feedback to assess content performance and iterate and improve the digital content strategy
- Stay up to date with industry trends and best practices in information architecture and content strategy
- Bachelor's degree in communications, journalism, design, information science, library science, or a related field
- 4+ years of experience working as digital content strategist or an information architect at the enterprise level, with portfolio examples
- Proficient in content management systems (CMS) and information architecture tools – AEM (Adobe Experience Manager) experience needed
- Familiarity with user-centered design principles and UX methodologies
- Strong presentation skills and experience sharing content point-of-view and rationale with brand leaders and stakeholders
- Attention to detail and a passion for delivering high-quality content
- Strong analytical and problem-solving skills
- Proficient with applications such as InVision, Sketch, Zeplin and Figma preferred
- Familiarity with Scaled Agile delivery and support models preferred
- Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint preferred
- Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
- Physical demands with activity or condition may include occasional to rare amount of time include walking, bending, reaching, standing, and stooping
- May require occasional lifting/lowering, pushing, carrying, or pulling up to 15lbs
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Digital Content Strategist - Hollywood, United States - Southern Glazer's Wine and Spirits
Description
What You Need To Know
Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.
As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
At Southern Glazer's, you'll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you're looking to fill your glass with opportunity, come join our FAMILY.
Overview
As a digital content strategist on the product design team, you play a crucial role in developing and implementing strategies to optimize the organization, structure, and delivery of content across various digital platforms. You will work closely with cross-functional teams to ensure that our content is user-friendly, easily accessible, and meets the needs of target audiences. This is an exciting opportunity for someone who is passionate about creating meaningful and engaging user experiences.
Primary Responsibilities
Additional Primary Responsibilities
Minimum Qualifications
Physical Demands
EEO Statement
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities, and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
