- Setting up, Executing, and Optimizing Digital Marketing Campaigns: This involves planning and implementing various digital marketing strategies such as SEM, PPC, social media, email, and display advertising.
- Manage and Support Day-to-Day Digital Operations: Overseeing the agency's digital projects, including campaign budgets, schedules, ensuring timely delivery of tasks and increasing conversions while focusing on the overall brand KPIs.
- Analyzing and Improving Digital Performance: Evaluating current and new client digital positions to make recommendations for enhancing performance or increasing conversions.
- Conducting A/B Testing: Testing different variables within campaigns to optimize results and improve effectiveness.
- Writing and Optimizing Ad Copy: Crafting compelling ad content tailored to clients' marketing goals, brand voice, and guidelines.
- Coordinating with Web Development and Design Teams: Collaborating with other departments to enhance user experience and create conversion-focused landing pages.
- Measuring and Reporting Performance: Monitoring the performance of digital marketing campaigns, analyzing results against predefined goals (ROI and KPIs), and providing comprehensive reports to clients.
- Identifying Trends and Optimizing Ad Spend: Staying updated on industry trends and adjusting ad spend and strategies accordingly to maximize performance.
- Client Communication: Effectively communicating with clients, explaining strategies, and presenting results through reports and charts.
- Quarterly Reporting: Generating quarterly reports for digital clients which provide additional data, identifies performance trends, and provides recommendations.
- Cross-functional collaboration: Working closely with other departments such as design, content, social, and paid teams to improve campaign performance.
- Implementing Campaign Changes: Making recommended changes to campaigns, including on-page SEO and conversion strategies.
- Providing Business Development Support: Assisting sales and service teams in assessing and recommending digital marketing campaigns and providing support throughout the campaign lifecycle.
- Other Digital Marketing Duties: Embrace collaboration with the digital team. Undertaking any additional responsibilities related to digital marketing as assigned including KPI's, reporting and market research.
- Supporting Sales and Service: Collaborating with sales and service teams as needed to ensure client satisfaction and campaign success.
- Initiative: Highly motivated, tactical thinker who works well independently
- Proactive Attitude: Identifies areas of opportunity
- Adaptability: The ability to work within a fast-paced atmosphere
- Positive Attitude: Must be a collaborator with a collaborative spirit and a passion for success
- Creativity: Imagination and ability to solve difficult marketing objectives
- Dependability: Responds to requests for service and assistance
- Teamwork: Balances team and individual responsibilities
- Communication: Effectively communicates with internal departments
- Time Management: Can complete all job requirements in allotted time
- Work Ethic: Displays an organized and results-oriented approach, and motivation to perform without extensive direction
- Accuracy: Displays high quality of work and level of accuracy
- Resourceful: Exercise patience as needed and demonstrate effective problem-solving ability
- Accountability: Punctual, dependable, and takes ownership of actions
- Integrity: Trustworthy and ethical with relation to communication and business decisions
- Experience in Digital Marketing strategy and best practices SEM and Social Media Marketing.
- Experience with national or regional-level campaigns is a plus.
- Highly analytical; able to understand all angles of Digital Marketing and make recommendations to improve performance.
- Experience with handling $50K+ Budgets and campaigns for various clients.
- Experience in Data Analytics, Analysis and Reporting.
- Experience in tracking/UTMS setups, debugging and monitoring.
- Experience of working with third-party booking engines is a plus.
- Highly detailed; able to analyze and identify conflicts, errors, or insights within large sets of performance to financial data.
- Microsoft Excel and Google Docs experience necessary. Ad hoc reporting may require pulling from multiple data sources (analytics, budget, and call tracking for example) to generate client-facing reporting.
- Experience dealing with B2C and B2B campaigns successfully a plus
- Experience dealing with hospitality, hotel, resort travel, tourism destinations and/or FMCG clients is a huge plus.
- Elevated level of professionalism.
- Tact when dealing with high level clients (internal/external).
- Self-motivated with a positive attitude.
- Google AdWords and Analytics certified a plus.
- Reports to the Senior Digital Strategist
- Work is normally performed in a typical interior office environment that requires normal safety precautions such as typical office or administrative work.
- Job involves sitting most of the time; walking, lifting, bending, and standing may be minimally required to complete tasks.
- Travel will be required rarely, if at all. Total travel time will be less than 10% of the time.
-
Digital Content Strategist
2 days ago
Women of the Vine & Spirits Miramar, United StatesAn all-encompassing global membership organization, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that supports business development and innovation, empowering all to thrive. · What You Need To Know · Open your ...
-
Digital Content Strategist
13 hours ago
Southern Glazer's Wine and Spirits Hollywood, United StatesWhat You Need To Know · Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a ...
-
Digital Content Strategist
3 weeks ago
Southern Glazer's Wine and Spirits Hollywood, United StatesWhat You Need To Know · Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a ...
-
Digital Content Strategist
3 days ago
Southern Glazer's Wine and Spirits Hollywood, United StatesWhat You Need To Know · Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazers Wine & Spirits is North Americas preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 5 ...
-
Digital Media Strategist
3 weeks ago
Cox Media Group Hollywood, United States Full timeLocation: FL-Miami · Job Title: Digital Media Strategist (Miami Radio) · Position Overview · The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and ...
-
Digital Marketing Strategist
3 weeks ago
High Quality Distribution Llc Doral, United StatesBenefits/Perks · Competitive Compensation · Great Work Environment · Career Advancement Opportunities · Job Summary · We are seeking a Digital Marketing Strategist to join our team As a Digital Marketing Specialist, you will work closely with other marketing team members to ...
-
Digital Marketing Strategist
3 weeks ago
561 Media Boca Raton, United StatesJob Description · Job Description Job Title: Digital Marketing Maverick · Where You'll Rock: Boca Raton, FL (The Heart of Sunshine and Innovation) · Who We Are: 561 Media - Where Creativity Meets Awesome · Type of Adventure: Full-Time · What's the Buzz About? · Hey there, digital ...
-
Digital Marketing Strategist
3 weeks ago
Starmark Fort Lauderdale, United StatesJob Description · Job DescriptionSalary: · We're looking for new junior and senior stars with experience in paid and organic search, social and display to join our self-motivated, super valuable and almost magically talented Media and Business Intelligence team. If you're passio ...
-
Digital Content Strategist
3 weeks ago
Pursuit Sales Solutions Doral, United StatesOur client is an innovative restaurant supply manufacturer and e-commerce company serving food service professionals across the globe They are an industry leader that values innovation, sustainability, and service. If you're eager to join a well-established company that has more ...
-
Digital Marketing Strategist
1 week ago
Harris Media Doral, United StatesDigital Marketing Strategist – Miami, FL · Harris Media is a premier marketing and communications firm located in Miami, Florida, specializing in digital marketing solutions. · As part of our account management team, you will be in charge of planning and executing digital strate ...
-
Digital Marketing Strategist
3 weeks ago
High Quality Distribution Llc Miami, United StatesJob Description · Job DescriptionBenefits/PerksCompetitive Compensation · Great Work Environment · Career Advancement Opportunities · Job SummaryWe are seeking a Digital Marketing Strategist to join our team As a Digital Marketing Specialist, you will work closely with other mark ...
-
Digital Ads Strategist
3 weeks ago
Vendasta Boca Raton, United StatesJob Description · Job DescriptionSalary: · Digital Ads Strategist · About the Job: · The Digital Advertising team is looking for an Advertising Strategist to add to the growing team. This person is responsible for monitoring the digital advertising team's campaign order pipelin ...
-
Digital Marketing Strategist
3 weeks ago
High Quality Distribution Llc Doral, United States Full timeBenefits/PerksCompetitive Compensation · Great Work Environment · Career Advancement Opportunities · Job Summary · We are seeking a Digital Marketing Strategist to join our team As a Digital Marketing Specialist, you will work closely with other marketing team members to determin ...
-
Digital Marketing Strategist
3 weeks ago
561 Media Boca Raton, United StatesJob Description · Job Description · Job Title: Digital Marketing Maverick · Where You'll Rock: · Boca Raton, FL (The Heart of Sunshine and Innovation) · Who We Are: 561 Media - Where Creativity Meets Awesome · Type of Adventure: Full-Time · What's the Buzz About? · Hey the ...
-
Digital Growth Strategist
2 weeks ago
Kforce Miami, United States ContractDescription · Kforce has a client that is seeking Financial Reporting Production Analysts in Boston, MA.Duties Include: · Financial Reporting Production Analysts will collect, analyze, and arrange financial information to create yearly audited financial statements, such as the ba ...
-
Digital Media Performance Strategist
2 weeks ago
Amadeus Doral, United States Regular, Full timeJob Title · Digital Media Performance Strategist · TheDigital Media Performance Strategistwill be responsible for managing and maintaining a portfolio of clients within the hospitality industry. They will be responsible as the primary point of contact for their portfolio, includi ...
-
Supervising Assistant Director
4 days ago
First Media North Hollywood, United States**First Media** is a Top 10 social media publishing & marketing company at the intersection of content and commerce, driving the shoppable content revolution. Based in Los Angeles, with over 200 employees, 180 million fans, and over 1.5 billion monthly views, we're a powerhouse o ...
-
Advertising Strategist, Sales Development
3 weeks ago
Effectv Miramar, United StatesR371047 · Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and e ...
-
Advertising Strategist, Sales Development
3 weeks ago
Blueface Miramar, United StatesAdvertising Strategist, Sales Development page is loaded · Advertising Strategist, Sales Development · Apply · locations · FL - Miramar, 2901 SW 149th Ave · time type · Full time · posted on · Posted 19 Days Ago · job requisition id · R382919 · Effectv helps businesses ...
-
Senior Product Marketing Manager
3 weeks ago
Hard Rock Digital Hollywood, United StatesWhat are we building? · Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating and building new products and technologies for millions of cons ...
Digital Strategist - Miramar, United States - Mediagistic
Description
Figment Design, a full-service marketing agency located in Miramar, Florida, is seeking an experienced Digital Strategist to join our eclectic group of creative minds. The perfect candidate for this position can work cross-functionally within the digital marketing and creative departments to create and execute digital/social campaigns, monitor performance, report, and communicate client results. Having experience in the travel and tourism industry will be extremely helpful as you execute campaigns, optimize performance, and provide reporting.
Position Overview:
As a Digital Strategist, you will support our clients' and the team's digital marketing initiatives that drive traffic, convert sales, and increase brand awareness. You should be very comfortable setting up, creating, and constantly optimizing campaigns through various channels such as Programmatic, TikTok, LinkedIn and other popular channels. Additionally, the ideal candidate will have experience with SEO, social media, Content Marketing and E-mail Marketing. Having knowledge in digital marketing strategies ranging from creative ideation, shifting traffic, and meta-search inventory marketing is a critical component to this role.
This role will report to the Figment Design office in Miramar, FL.
Essential Responsibilities include but are not limited to:
Core Competencies & Character Attributes:
Qualifications:
Supervision/Contacts:
Work Environment:
Physical Demands:
Travel:
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.