Director of Marketing - Cary, United States - Cornerstone Building Brands

Cornerstone Building Brands Cary, United States

4 weeks ago

Description

Cornerstone Building Brands | Employer reference: REF8699W
Director of Marketing

Cary, NC, US
Posted on

April 26, 2024
About Us

Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success.

We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.

Job Title:
Director of Marketing

Company:
Cornerstone Building Brands - Aperture Solutions Division

Location:
Cary, NC

About Cornerstone Building Brands - Aperture Solutions:

Cornerstone Building Brands is a leading provider of exterior building products. The Aperture Solutions division specializes in innovative building solutions, including windows, doors, and other architectural elements.

With a commitment to quality and sustainability, Aperture Solutions is at the forefront of shaping the future of the building products industry.

Job Overview:

As the Director of Marketing Communications at Cornerstone Building Brands - Aperture Solutions, you will be a key player in driving the division's brand strategy, product marketing, demand generation, and internal communications.

This role requires a strategic thinker with a deep understanding of marketing communications best practices and the ability to lead a dynamic team of marketers.

Apertures Solutions is looking to disrupt the windows and doors category with national distribution, superior quality, innovative new products and needs a top-quality marketer to help tell the story.

Responsibilities:

Brand Strategy:
Develop and implement comprehensive brand strategies that align with the division's goals and market positioning

Product Marketing:
Oversee the creation and execution of impactful product marketing campaigns, ensuring alignment with overall business objectives

Demand Generation:
Drive demand generation activities through innovative campaigns, digital marketing, and strategic partnerships

Performance Marketing Strategy :
Develop and execute a comprehensive performance marketing strategy aligned with business goals, utilizing channels such as digital advertising, SEO, SEM, and social media

Campaign Optimization :
Continuously monitor and optimize digital campaigns to maximize ROI, focusing on key performance indicators (KPIs) such as conversion rates, click-through rates, and cost per acquisition

Internal Communications :
Develop and implement a comprehensive internal communication strategy aligned with the division's objectives and values to enhance employee engagement, morale, and a sense of community within the organization

Team Leadership:
Manage and inspire a team of 3 marketers, fostering a collaborative and results-driven culture while growing the team to 5 over the next 18 months

Cross-Functional Collaboration:
Work closely with cross-functional teams, including Sales, Product Development, and Operations, to ensure integrated marketing efforts

Market Research:
Stay abreast of industry trends, market dynamics, and competitor activities to inform marketing strategies

Communication Excellence:
Ensure best in class communication across all channels, including digital, print, and events

How to Apply:

Interested candidates are invited to submit their resume (required), cover letter (required), and a portfolio showcasing successful marketing campaigns (optional).

Cornerstone Building Brands is an equal opportunity employer. We encourage candidates from all backgrounds to apply.
Qualifications

Bachelor's degree in marketing, business, or a related field; MBA is a plus
Proven experience (8+ years) in marketing roles within the building products or B2B2C markets
Strong leadership skills with a track record of successfully managing high-performing teams
In-depth knowledge of marketing communications, brand development, and product marketing best practices
Excellent communication and interpersonal skills
Strategic thinker with the ability to translate business goals into actionable marketing plans
Computer proficiency in MS Office (Word, Excel, PowerPoint)
Excellent communication skills (verbal, written, and presentation)
Marketing experience in the building materials industry is a plus
Ability to work onsite at the Cary, NC office 3 days a week (Tuesday, Wednesday, and Thursday)
Job location

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here

along with This Organizations Participation in E-Verify Poster here .

If you'd like to view a copy of the company's affirmative action plan or policy statement, please contact Human Resources at or - .

If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at or - .

This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online.

Only emails received for this purpose will be returned.

Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment.

In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones.

These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees.

Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.

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