Jobs
>
Colorado Springs

    Marketing Manager - Colorado Springs, United States - Omni Inclusive

    Omni Inclusive
    Omni Inclusive Colorado Springs, United States

    3 weeks ago

    Default job background
    Description

    Responsibilities:
    The interim Enterprise Web Manager role sits on the Web Strategy Team within the Slack Marketing organization.

    This is a growth-oriented position focused on generating leads (web form fills), conversion rate optimization (CRO), and marketing driven pipeline on and , through site experimentation, landing page launches and optimizations, user journeys, campaign launches, and more.

    Drive enterprise-focused experimentation on key marketing pipeline-generating experiences on , such as the contact sales page, navigation, and overall site forms.

    This involves creating a web brief, testing plan, forecasting, monitoring results, distilling insights, and determining next steps.

    Experiments are deployed via Optimizely or via Slack's internal testing platform, in partnership with the self-serve web manager, engineering, creative design and copy, business intelligence (web analytics) and when applicable, our localization team and Optimizely vendor.

    For the first time, begin to explore site experimentation for the Slack experience on , evaluating call-to-actions, the contextual navigation, and gated page optimizations.

    This will involve exploring new processes, influencing teams to prioritize Slack in a queue of multi-product requests, and partnering with the Salesforce Digital Strategy team to strategize and execute tests via Optimizely.

    Optimize enterprise call-to-actions on for consistency and impact, across the /features, /solutions, and /enterprise pages and the navigation.

    Partner with cross-functional marketing teams to ensure a phased roll-out, with a variety of experiments and pre/post launch analyses, and ensure analytics are captured and reported out for insights and optimization.

    Close collaboration with the Self-Serve Web Manager Lead will be essential as dual audience motions (self-serve and enterprise) are prioritized on
    Launch and enhance existing enterprise content, with a focus on improving lead generation and wayfinding.

    We expect web managers to drive the web strategy, web analytics (benchmark/forecasting/goal setting), content/page flow outline, cross-promotional approach on .com, and localization recommendations.

    Leverage analytic platforms, such as Google Analytics, Contentsquare, our internal dashboards, and more to provide cross-functional partners with data-backed insights and recommendations.


    Projects will include:
    updating the enterprise landing page and launching, optimizing industry and department pages (examples: technology industry page and sales department page), and better merchandising enterprise content throughout
    Drive web strategy and execution in cross-functional campaigns that often span both web domains and ) and global markets, involving distinct partners and processes within a tight timeline. A recent example is Slack Sales Elevate, which may function as the playbook for future similar campaigns.

    Lead content portal refreshes on , including our events/webinars portal and resources portal, with the main objectives of increasing form fill volume and conversion rates and improving navigation/findability of information.

    Partner with marketing to identify gaps, pain points, and opportunities, develop a web brief, inform on analytics pre and post, and ensure globalization is prioritized.

    Partner with engineering to understand and improve any CMS logic/rules to best support improvements.

    Serve as the Slack on liaison, for any globalization enablement efforts and ongoing ad-hoc optimizations led by the Salesforce Digital Strategy Team or Slack Product Marketing.


    The scope of work may include:

    ensuring the Slack web experience is available in all global markets on , updating the pricing page due to a new component enhancement, reviewing conversion rates and bounce rates for pre and post messaging updates at the page level, etc.

    Develop in-depth, post-launch web reports for major page launches and campaigns to show performance vs the benchmark, identify optimization opportunities, and provide data transparency to cross-functional teams.

    This will involve use of internal, self-service web and marketing pipeline dashboards, Google Analytics, and Contentsquare.

    Provide quarterly and regional web performance data (traffic, form views and submissions, form conversion rates, and marketing driven pipeline) in structured templates to be leveraged in marketing reviews by the Senior Director of the Slack Web Strategy team.


    Requirements:


    7+ years of experience leading web strategy and execution to extract lead generation and marketing pipeline growth from the website.

    Experienced with leveraging the website as a conversion tool and accustomed to speaking to distinct audiences within varying domains.

    On , we must prioritize dual product-led (self-serve) and sales-led (enterprise) selling motions, while on , we can prioritize the enterprise user journey within the context of Salesforce's distinct information architecture and tone of voice.

    Passion for context switching and program management that enables you to work on multiple projects spanning different global cross-functional teams, including Engineering, Creative, Product Marketing, Field/Campaign Marketing, and more.

    Ability to extract and derive insights from analytic platforms, including Google Analytics (GA4), Contentsquare, and internal dashboards.
    Familiarity with experimentation platforms, such as Optimizely, to launch and monitor on-site deployments. Technical set-up will be arranged by the professional services team at Optimizely.
    Demonstrated experience working in a fast-paced, high-growth, often ambiguous environment across highly-matrixed organizations (Slack and Salesforce).
    Strong communication skills with the ability to synthesize complex information in ord

    #J-18808-Ljbffr
  • Atlas Group COS

    Marketing Manager

    3 weeks ago

    Atlas Group COS Colorado Springs, United States

    The individual must possess the following knowledge, skills and abilities and be able to communicate and be able to demonstrate and perform the essential functions of the job, with or without reasonable accommodation · Excellent oral and written communication skills · Excellent o ...

  • Thrive Health Systems

    Marketing Manager

    2 weeks ago

    Thrive Health Systems Colorado Springs, United States

    Job Description · Job DescriptionThrive Health Systems is looking for a Marketing Manager. · Thrive Health Systems is a natural health care company. Through the years, Thrive has employed largely chiropractic doctors (though there have been medical doctors, physicians assistants, ...

  • United States Space Foundation

    Marketing Manager

    2 days ago

    United States Space Foundation Colorado Springs, United States

    Job Description · Job DescriptionDEPARTMENT: Digital Marketing · REPORTS TO: Vice President – Digital Marketing · COMPENSATION: $75,000 - $85,000 · POSITION SUMMARY/OBJECTIVE: · The Space Foundation is seeking an experienced Marketing Manager to lead the growth of our digital mar ...

  • The Mining Exchange

    Marketing Manager

    3 weeks ago

    The Mining Exchange Colorado Springs, United States Full time

    About The OpportunityPractice Hospitality is seeking an experienced and hands-on Marketing Manager to join the team at The Mining Exchange Hotel. · About The HotelThe Mining Exchange building was established in 1902 as a stock exchange for local mining companies. Completely reima ...

  • Galloway & Company, Inc.

    Digital Marketing Manager

    3 weeks ago

    Galloway & Company, Inc. Colorado, United States

    Description: · Collaboration, people, and community are a few of our most treasured values at Galloway. We continually strive to provide an exceptional environment that fosters our purpose of "enriching people's passions." With our training opportunities, Associate Program, and ...

  • Springs Rescue Mission

    Senior Manager, Marketing

    3 weeks ago

    Springs Rescue Mission Colorado Springs, United States

    Maintains a personal relationship with Jesus Christ and is a constant witness · Bachelor's degree in marketing, Communications, or a related field · Minimum of 5 years of proven experience in marketing, with a focus on non-profit or mission-driven organizations · Deadline driven ...

  • The Resource Exchange Inc

    Marketing and Communications Manager

    3 weeks ago

    The Resource Exchange Inc Colorado Springs, United States

    Job Details · Job Location · Main - Colorado Springs, CO · Description · Come work at one of the Best Workplaces in Colorado · The Resource Exchange (TRE) · If there was a Hall of Fame for employers in The Gazette's Best Workplaces program, The Resource Exchange would be in it ...

  • Philips

    Senior Marketing Manager

    3 weeks ago

    Philips Colorado Springs, United States

    Job TitleSenior Marketing Manager – SymphonySuite (Cambridge, MA or Colorado Springs, CO)Job DescriptionIn this role you will play a vital role in developing downstream marketing strategy and work closely with the marketing communications manager towards tactical execution of del ...

  • ThinkTank LLC

    Direct Market Manager

    1 week ago

    ThinkTank LLC Colorado Springs, United States

    Job Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Colorado - Colorado Springs. As the cornerstone of our mission to enhance connectivity, your role will focus on enrol ...

  • Workathome-Jobboard

    Marketing Manager Lead

    1 week ago

    Workathome-Jobboard Colorado Springs, United States

    Why USAA? Let's do something that really matters. · At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to gi ...

  • Philips

    Senior Marketing Manager

    3 weeks ago

    Philips Colorado Springs, United States

    Job Title · Senior Marketing Manager – SymphonySuite (Cambridge, MA or Colorado Springs, CO) · Job Description · In this role you will play a vital role in developing downstream marketing strategy and work closely with the marketing communications manager towards tactical execu ...

  • Philips International

    Senior Marketing Manager

    3 weeks ago

    Philips International Colorado Springs, United States

    Senior Marketing Manager – SymphonySuite (Cambridge, MA or Colorado Springs, CO) page is loaded · Senior Marketing Manager – SymphonySuite (Cambridge, MA or Colorado Springs, CO) · Apply · locations · Cambridge · Colorado Springs · time type · Full time · posted on · Pos ...

  • ThinkTank LLC

    Direct Market Manager

    1 week ago

    ThinkTank LLC Colorado Springs, United States

    Job Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Colorado Springs, CO. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling ne ...

  • ThinkTank LLC

    Direct Market Manager

    1 week ago

    ThinkTank LLC Colorado Springs, United States

    Job Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Colorado Springs, CO. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling ne ...

  • Philips

    Senior Marketing Manager

    3 weeks ago

    Philips Colorado Springs, United States

    In this role you will play a vital role in developing downstream marketing strategy and work closely with the marketing communications manager towards tactical execution of deliverables. These strategies and deliverables are crucial to the success of the team. In addition, the Sr ...

  • The Resource Exchange Inc

    Marketing and Communications Manager

    3 weeks ago

    The Resource Exchange Inc Colorado Springs, United States

    Job Details · Job Location · Main - Colorado Springs, CO · Description · Come work at one of the Best Workplaces in Colorado · The Resource Exchange (TRE) · If there was a Hall of Fame for employers in The Gazette's Best Workplaces program, The Resource Exchange would be in ...

  • Entegris

    Solutions Marketing Manager

    6 days ago

    Entegris Colorado Springs, United States

    Company Overview and Values : · Why work at Entegris? · Lead. Inspire. Innovate. Define Your Future. · Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees to bring new ideas to the ta ...

  • Entegris

    Solutions Marketing Manager

    3 weeks ago

    Entegris Colorado Springs, United States

    Company Overview and Values: · Why work at Entegris? · Lead. Inspire. Innovate. Define Your Future. · Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees to bring new ideas to the ta ...

  • T. Rowe Price

    Product Marketing Manager

    1 week ago

    T. Rowe Price Colorado Springs, United States

    Product Marketing Manager - Investments page is loaded · Product Marketing Manager - Investments · Apply · locations · Owings Mills, MD · Colorado Springs, CO · time type · Full time · posted on · Posted 3 Days Ago · job requisition id · 70321 · There is a place for y ...

  • ThinkTank LLC

    Direct Market Manager

    2 weeks ago

    ThinkTank LLC Colorado Springs, United States

    Job Description · Job DescriptionOverview: Join a dynamic team with a proven track record of success With over 135 years of combined management experience, we are dedicated to helping you thrive in the fast-paced world of broadband and telecom. As a Direct Marketing Manager, you ...