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    Digital Marketing Specialist - Cambridge, United States - Motion Recruitment

    Motion Recruitment
    Motion Recruitment Cambridge, United States

    2 weeks ago

    Motion Recruitment background
    Description

    Our Client, a Our Client, a Highly Accredited University, is looking for someone to join their team as a Digital Marketing Specialist to join their team Remotely, out of Cambridge, MA

    ***This is a 1 Year Initial Contract position***

    Responsibilities:

    • Research available markets and channels
    • Recommend or select the best ones for the initiative
    • Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with managers, ad agencies contracted by Harvard, and third party designers or other creatives
    • Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards
    • Manage A/B testing parameters to identify strongest performing variables and optimization opportunities.
    • Collaborate with our marketing team to build lists, data extensions and improve email performance

    Qualifications:

    • Minimum of 3 year experience building html emails using content builder such as Dreamweaver or other, and scheduling them through Salesforce Marketing Cloud
    • Experience with task management software such as AirTable, Asana or other
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