- Lead and manage email marketing acquisition campaigns from end-to-end. Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals.
- Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization.
- Build weekly, monthly and quarterly reports that quantify impact, identify trends, and partner with analytics team on ad-hoc analysis and deep dives.
- Develop test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
- Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership.
- Harness technology for programmatic personalization at scale, using machine-learning models, and behavioral data to improve customer relevancy and ensure we are delivering excellent user experiences and personalized journeys.
- Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly.
- Extensive experience in email or in-product and (or other relevant performance marketing channels) with an emphasis on personalization and experimentation.
- Strong analytical skills - ability to interpret data and identify trends to optimize performance.
- Proven experience deriving and using customer data to understand the customer base. Ability to translate data and insights into actionable strategies and recommendations.
- Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency.
- Cross-functional collaborator, skilled in building relationships with product managers, analysts and creative teams.
- Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
- 7+ years experience, with BA/BS; MBA a plus
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Sr. Lifecycle Marketing Manager - San Jose, United States - Adobe
Description
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term revenue growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and implementation for Adobe Creative Cloud and Document Cloud.
As a member of the Lifecycle Marketing Acquisition team, you will create and implement lifecycle strategies designed to acquire, engage and onboard new users for long term business growth. In addition, you will collaborate on broader cross-functional initiatives with Product Marketing, Go-to-Market and partner teams.
What You'll Do:
What you need to succeed:
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $100,100 -- $206,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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