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    Freelance SEO Specialist - New York, United States - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent New York, United States

    2 weeks ago

    24 Seven Talent background
    Description

    Client Overview: Our client, a well-known tech company, is seeking a freelance SEO Specialist to join their team.

    Role Overview: The SEO specialist will own the SEO strategy and roadmap to maximize organic traffic growth and be responsible for KPIs around search ranking, traffic, and viewership/revenue performance. This position will work directly with the Marketing, Product and Tech teams to advocate for and implement best practices, as well as highlight new opportunities for enhancements with a consistently changing content library.

    SEO Specialist Responsibilities:

    • Be the subject matter expert and strategist for all things SEO both web and mobile web platforms.
    • Define our team's set of SEO best practices and embed SEO as standard operating procedure.
    • Build a prioritized roadmap and backlog, focused on advancing free traffic growth objectives.
    • Increase quality of organic traffic to the site to drive new user acquisition, using best-in-class strategy and executing on day to-day optimization.
    • Work cross functionally with marketing, content and product teams to help maximize the visibility of key content/keywords in search engine ranking.
    • Monitor and continually report on key ranking metrics and performance trends.
    • Track industry trends and key crawler updates from Google, Yahoo, and Bing.

    SEO Specialist Qualifications:

    • 3-5 years SEO experience required.
    • Experience delivering SEO solutions and a proven track record.
    • On-Page Optimization best practices (Title, META descriptions, content, etc.).
    • Off-Page Optimization tactics (Linkbuilding & Content Promotion).
    • Understanding of Google's core algorithm & major updates: Panda, Penguin, Hummingbird, etc.
    • Proficient at both Excel (especially formulas, vlookups & pivot tables) and PowerPoint.
    • Working knowledge of various SEO keyword research and analysis.
    • General understanding of online marketing strategies and tactics.
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