Event Marketing Manager- Remote - New York, United States - Informa Markets

Informa Markets

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description Who we are**:

There's no such thing as a typical Informa colleague.
And that's how we like it.

We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in more than 30 countries.

Each of us brings something different, a unique set of abilities, experience and knowledge. It's what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues.

One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets.

Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

Job Description What we're looking for**:

Role Accountability and Duties:

Collaborate with the Event Director, Marketing Lead and other stakeholders on determining the marketing strategy for IME's show brands and ensure alignment with portfolio and event goals
Create, manage, develop, and produce branding, attendee and exhibitor promotional campaigns
Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event's objectives and KPIs
Responsibility for tactical execution of marketing campaigns
Partner with the central marketing team to ensure IME's event presence and experiences bring the show brands to life and align with business priorities and event messaging
Oversee the development and production of digital and printed collateral for inperson and virtual events
Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
Ownership of website content and ensuring accuracy and timeliness of information
Manage marketing costs and budgets
Postshow analysis of marketing campaigns including the coordination of postshow surveys
Ability to travel 15% of the time and work across time zones

Qualifications What you bring to the team**:

Minimum of 3 years of marketing experience in a trade show or events environment
A solid understanding of SEO, PPC and social media
Influencer marketing experience is desirable
High level of creativity and ability to think outside the box to develop innovative marketing strategies.
Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
Ability to thrive in a fastpaced, deadlinedriven environment and work effectively both independently and as part of a team.
Ability to develop and manage budgets and multiple project timelines
Excellent written and verbal communication skills. Copy writing and editing experience a must
Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike
Analytics Experience (Google Analytics or Adobe Analytics preferred)
Proficiency in Microsoft Office
Knowledge of Adobe Creative Suite and HTML is a plus
The pay range for this position is $65,000 $75,000 depending on experience
This posting will expire on 5/29

Additional Information

Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with inperson and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year
Competitive benefit