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    Head of Marketing - Salt Lake City, United States - Women In Retail Leadership Circle

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    Description
    BaseCamp Franchising is revolutionizing the clothing resale industry through our two franchise brands, Kid to Kid and Uptown Cheapskate.

    With more than 225 stores and over $200 million in annual system-wide sales, our concepts marry best-in-class value and assortment with a high-quality shopping experience.

    Our brands also have environmental sustainability at their core, recycling >20 million items across our local communities each year.

    We strongly believe in the upcycling impact:

    shop used to make the world a better, cleaner, and more sustainable place – all while saving money at the same time.

    With a multi-decade track record of consistent growth, our brands are well positioned to continue their rapid pace of expansion.

    Sales across our system are up >2x over the past 5 years and we have >50 new stores in our near-term development pipeline.

    With a differentiated, recession-resilient and highly profitable business model, BaseCamp has all of the ingredients to grow to multiples of its current size and become the absolute leader in clothing resale.

    What BaseCamp Brings to the Table
    Competitive pay
    Attractive benefits package, including health insurance & 401k matching
    Paid Time Off (PTO), paid holidays & paid parental leave
    A dynamic & rewarding work environment
    Substantial opportunities for career advancement
    Role Responsibilities

    The Head of Marketing will be responsible for leading all of Basecamp's marketing activities, including: brand management, profitable demand/revenue generation, marketing communications/advertising/PR, budget allocation and implementation, marketing channel management and market research.

    The individual will set a clear marketing and brand vision for the organization and lead day-to-day execution across BaseCamp's marketing department.

    The Head of Marketing will be an integral part of BaseCamp's executive team, reporting directly to the company's Co-CEOs, and will have license to lead the development of our marketing efforts across our two brands.

    They will also work closely with leadership from other departments and regularly interact with our franchisees across the country.

    Specific responsibilities of the role will include:
    Overseeing all of BaseCamp's marketing efforts, including brand management, demand/traffic generation, content creation, promotional calendars, franchisee support & training materials, budget setting/allocation/management, media planning and execution, external agency management and internal marketing team leadership
    Creating and directing clearly defined processes for all of BaseCamp's marketing efforts, making sure we meet all deadlines and that our efforts scale efficiently
    Managing the long-term size, structure, and composition of the marketing team, with hiring and mentoring being critical parts of the role
    Allocating multiple marketing budgets to maximize return on investment
    Directing the distribution of content and actively monitoring impact, particularly with regards to SEO, SEM, social media, email, text and other digital strategies
    Actively managing external agency and vendor relationships, evaluating and making new selections through an RFP process when necessary
    Educating, training and motivating franchise owners to maximize the impact of their local and regional marketing efforts
    Collaborating with BaseCamp's franchise development team to expand our pipeline of high-quality franchisees and drive new store development
    Basic Qualifications
    Established leadership skills with experience building and managing high-performance marketing teams
    Strategic brand management capabilities with expertise in digital media

    Strong operator:
    hands-on, active contributor with a willingness to dive into the weeds as needed and a mindset that no task is too small; ability to define and map processes to maximize organizational efficiency
    Strong project management and execution skills with an ability to advance multiple projects/priorities in parallel
    Highly analytical and ROI-driven; experience tracking and analyzing the effectiveness of marketing campaigns, with a particular focus on data analytics
    Excellent interpersonal and communication skills
    Experience setting and managing budgets
    Compensation
    Compensation package to be discussed based on prior level of experience.

    #J-18808-Ljbffr


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