- Strategic Planning:
- Develop and execute product marketing strategies aligned with company goals.
- Define target markets and positioning strategies for products.
- Collaboration:
- Work closely with product development, sales, and marketing teams for alignment.
- Support sales enablement efforts with compelling messaging and materials.
- Go-to-Market Strategy:
- Lead go-to-market plans for new product launches.
- Create product narratives and value propositions for differentiation.
- Marketing Campaigns and Content:
- Develop integrated marketing campaigns to generate awareness and demand.
- Create marketing collateral and content to support sales efforts.
- Market Research and Analysis:
- Conduct market research and competitive analysis.
- Use insights to inform product positioning and strategies.
- Metrics and Measurement:
- Define KPIs to measure marketing effectiveness.
- Analyze data to optimize strategies.
- Bachelor's degree in Marketing or related field; MBA preferred.
- 10+ years of product marketing experience with successful product launches.
- Have led a team and/or built a product marketing program from the ground up.
- Strong strategic thinking, communication, and leadership skills.
- Proficiency in marketing tools and analytics.
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Head of Product Marketing - American Fork, United States - LiveView Technologies
Description
Job Description
Job DescriptionSalary:Why LVT:
LVT (LiveView Technologies) is making the world a safer place and we need your help Based in Utah, LVT is the world's leader for physical security platforms and data. With our systems in every state and working with Fortune 500 enterprise companies, we're positioned for massive growth in the years to come. While we were founded nearly 20 years ago, we are still innovative and consistently scaling. If you are looking for a market leading organization with untapped potential, look no further than LVT
So about that scalability - we've been very intentional about our growth and profitability, which has driven our massive growth trajectory. To keep up with the explosive demand, we need self-motivated, innovative go-getters at every level. At LVT, we provide a fulfilling career that allows you to live your best life at work and at home. We provide the culture to work smart and have fun, while giving you the flexibility needed for yourself and your loved ones.
If you are looking for an opportunity with leadership, ownership, accountability, and you're excited about contributing to a high-growth company with a strong foundation where you can make an immediate impact, read on
Overview: We're hiring a Head of Product Marketing to lead our product marketing strategies. This role involves strategic planning, collaboration with product teams, and driving go-to-market efforts to maximize product success.
Key Responsibilities:
Qualifications:
Benefits
Flexible Time Off, Paid Holidays, 401(K), Equity, Health, Vision, Dental, Voluntary Life Insurance, Wellness Program and best of all working with awesome people - ask about that when you speak with us
HR Policy
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All Candidates must pass a drug screening and background check upon employment. Must be authorized to work in the U.S.
