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    Marketing Associate - Kalamazoo, United States - Sinclair Broadcast Group

    Sinclair Broadcast Group
    Sinclair Broadcast Group Kalamazoo, United States

    3 weeks ago

    Default job background
    Description


    WWMT EMMT is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's Sales and Solutions teams.

    From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant.

    The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team's success.


    Responsibilities include:
    Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth

    Provide world-class administrative support to the MCs and Management and customer service to existing and new clients

    Collaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling process

    Drive research efforts to support MCs in selling integrated solutions to new and existing clients

    Develop client-specific advertising solutions and associated sales collateral based on client's needs and market opportunity

    Process customer account orders and billing information with diligent attention to detail

    Manage preempts and develop make good plans to accurately represent client's delivery requirements

    Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking

    Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable

    Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy

    Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients

    Drive business goals by notifying sales team of upsell and account expansion opportunities


    Key Attributes and Qualifications:
    Passion and enthusiasm for playing a supporting role, and contributing to team success

    Ability to communicate effectively with peers, supervisors, and colleagues

    Effectively negotiate and influence with, or without authority

    High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients

    Strong evidence of listening skills, verbal communication, and professional writing style

    Engaged as a continuous learner with evidence of striving to be a high performer in role

    Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy

    Technologically savvy with ability to use multiple internet and software platforms to perform duties

    Understanding of digital reporting and analytic metrics

    Marketing or advertising experience a plus

    Microsoft Excel, Project PowerPoint, Word, and Outlook

    Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace

    #J-18808-Ljbffr
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